Update: Voting for this year's contest has now concluded. Watch this blog later this week for the final list of 25! After last year's Top 25 Most Influential PPC Experts announcement, the most common feedback we heard was that our readers didn't get a chance to help craft the list. Message received! This year, we opened the nomination process to suggestion from you, our … [Read more...] about Vote For The PPC Experts You Want in Our Top 25!
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5 Approaches To Unlocking The Secrets Of Your Different Customer Types
In getting to know an account, a major component is your target audience. All industries have their specific clientele, and yet all industries stand to constantly reexamine what potential user they may be missing. A client has a business that offers supplies for those interested in fantasy games involving dice and role-play. You may be a seasoned D&D player who wants to … [Read more...] about 5 Approaches To Unlocking The Secrets Of Your Different Customer Types
Top 25 Most Influential PPC Experts: The Nominations Begin!
For those of us who are old enough to remember all the way back to a year ago, last June we published our annual list of the Top 25 Most Influential PPC Experts to much attention, fervor and debate. Well guess what? This year it's going to be even better! How, you ask? Well for one, we are opening up nominations to our faithful readers, because this blog has become more and … [Read more...] about Top 25 Most Influential PPC Experts: The Nominations Begin!
10 Social Media Ads that Help Nurture Buyer Decisions
Social media is omnipresent and companies without a solid social media presence and advertising strategy should focus on establishing one sooner rather than later. Nevertheless, before just blindly jumping onto the social media bandwagon, it is important to understand your goals and the type of advertising you want to do for your brand. Social media allows you to reach a wide … [Read more...] about 10 Social Media Ads that Help Nurture Buyer Decisions
Google Will Be Well-Served to Serve Once
Today's post comes from PPC Hero Ally Justin Sous. Justin is a paid search consultant specializing in PPC and local SEO. You can connect with him on Twitter @JustinSous, Google+, or contact him via his website. -- It’s no secret that more and more small businesses are showing up on the web to capitalize on advertising opportunities, including Pay Per Click. After all, with … [Read more...] about Google Will Be Well-Served to Serve Once
Watch PPC Hero’s #ThinkPPC Roundtable Q&A
We get questions all the time here at PPC Hero. Whether they come through the comments section, on twitter, or via email, one of our favorite parts of the job is interacting with other PPC pros, answering your questions and keeping the entire PPC conversation moving forward. And now you have another chance to get in on the action! We're holding a live roundtable discussion … [Read more...] about Watch PPC Hero’s #ThinkPPC Roundtable Q&A
Product Listing Ads & PPC Interplay
Today’s Post is from PPC Hero Ally Alexander Dao. Alexander is a Senior Manager at DataPop.com. You can follow him @the_dao_jones. -- In a recent study by Adobe, Product Listing Ads (PLA) accounted for over 14.7%* of total paid search spend in December 2012. To put it in perspective, that is more spend than the entire Yahoo-Bing network (13.5%). The percent of PLA spend … [Read more...] about Product Listing Ads & PPC Interplay
How To Use Excel Solver To Optimize Your Campaign Budgets
One of the problems I had been having this month came down to the issue of optimally efficient budget allocation. For some of you out there, this won't be something you'll ever have to worry about, but for a couple of my accounts, we have to maintain a rigid budget that we can't go over. With lots of lost impression share out there, one of the easiest ways to let computers rule … [Read more...] about How To Use Excel Solver To Optimize Your Campaign Budgets
Webinar Recordings: Advanced PPC&SEO Diagnostics and 10 Lessons Learned From Enhanced Campaigns
Advanced PPC and SEO Campaign Diagnostics In previous months, the presenters from Hanapin and Intrapromote have uncovered some great ways to set goals and report on the resulting data. But the work doesn’t end there. How do you know if either medium is truly working? Find Out Now: Slides: Advanced PPC and SEO Diagnostics from Hanapin Marketing 10 Lessons Learned From … [Read more...] about Webinar Recordings: Advanced PPC&SEO Diagnostics and 10 Lessons Learned From Enhanced Campaigns
PLAs on Smartphones: Enhanced Campaigns Impact
Today's Post is from PPC Hero Ally Alexander Dao. Alexander is a Senior Manager at DataPop.com. You can follow him @the_dao_jones. -- Google just announced that PLAs will begin showing on mobile devices globally. If you upgrade to enhanced campaigns, your products will automatically be eligible to display for Smartphones. Keep in mind that since smartphones by nature … [Read more...] about PLAs on Smartphones: Enhanced Campaigns Impact
Great Stuff You Missed From Hero Conf
I don't know about you, but I'm still in recovery mode from Hero Conf 2013. It's taken me roughly a week to collect my thoughts, but I'm finally ready to share some of the highlights I experienced on the front lines down in Austin, Texas this year. Blame it on the need to catch up on all of my accounts, blame it on the twenty hours of travel last Wednesday, or just blame me … [Read more...] about Great Stuff You Missed From Hero Conf
The Five Biggest Moments from Hero Conf 2013
After all the planning and anticipation, it's hard to believe that Hero Conf 2013 is actually over. But now that we've had some time to relax (and recover), we thought it would be a good idea to take a step back and reflect on all of the awesomeness. As it turns out, getting more than 200 of the world's best PPC minds in the same room together can have some pretty impressive … [Read more...] about The Five Biggest Moments from Hero Conf 2013
