Our interview today is with Robert Brady, Director of PPC & Conversion at Trafficado, and author of the blog Righteous Marketing. PPC Hero: How did you become interested in PPC? Robert: Growing up on a small farm in Idaho I didn't even know about PPC until I took an internet marketing course in college. This was the first time the university offered the class and I signed … [Read more...] about Interview with Robert Brady!
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Interview with Brad Geddes
This week's Hero Conf speaker interview is with Brad Geddes, Founder of Certified Knowledge, an online paid search training and toolset provider. Brad has a lot of experience in the PPC industry, and we are looking forward to hearing him speak about retargeting and quality score at Hero Conf. Hero Conf is a paid search conference being held on April 16-17, 2012, in … [Read more...] about Interview with Brad Geddes
Letter from the CEO – “Life is like a box of chocolates. You never know what you’re gonna get.”
With Valentine's Day just around the corner, we're going to see a lot of boxes of chocolate and love quotes. At Hanapin, we decided to get into the spirit of things by showing our paid search accounts even more love throughout this month! As Forrest Gump's momma figured out, you might get a delicious crunchy pecan or a chocolate-covered salted caramel. Here at PPC Hero, … [Read more...] about Letter from the CEO – “Life is like a box of chocolates. You never know what you’re gonna get.”
Lost Impression Share Metrics Come to adCenter
Yesterday, after months of frothing anticipation on the part of PPC Hero and the Internet at large, Microsoft announced that impression share reporting has been released in adCenter. In the colorful blog post penned by an author that favors the same sorts of hats as our own beloved Jeff Allen, Microsoft gleefully announced the following metrics are all available for your … [Read more...] about Lost Impression Share Metrics Come to adCenter
Heroview- PPC Task Optimization with John Lee
Our monthly Twitter interviews, Heroviews, are real-time discussions with PPC industry experts. Today’s Heroview featured John Lee (@John_A_Lee). As Director of Client Services at Clix Marketing and a speaker for our upcoming Hero Conf, John will share some tips on PPC task optimization. With so many levers to pull, it's hard to know what to pull when! PPC Hero: Thanks for … [Read more...] about Heroview- PPC Task Optimization with John Lee
Interview with Matthew Umbro, Founder of PPC Chat
We had the pleasure of an interview with Matthew Umbro, the founder of PPC Chat and Senior PPC Specialist at Exclusive Concepts. Matthew will be speaking at Hero Conf, April 16-17, 2012, in Indianapolis, IN. We are looking forward to hearing Matthew present "Proving the Value of PPC through Conversion Tracking," as well as share his knowledge on the Account Structure panel. … [Read more...] about Interview with Matthew Umbro, Founder of PPC Chat
New to PPC Hero?
Welcome to PPC Hero, the authority on pay-per-click strategy, industry news and great ppc-insider tips. Here you'll find our most popular posts, PPC management handbooks, and our collection of blog series. Whether you're new to PPC advertising or just new to PPC Hero, here are the things you need to know to get the most out of your visit. Who is PPC Hero? PPC Hero's mission is … [Read more...] about New to PPC Hero?
Interview with Marc Poirier from Acquisio
This week we had the opportunity to interview Marc Poirier, Co-Founder and CMO of Acquisio. Hero Conf is proud to not only have Marc as a speaker, but also to have Acquisio as our Platinum Sponsor! We enjoyed hearing Marc share some great information about PPC and Acquiso. PPC Hero: Welcome to this exclusive twitter interview with Marc Poirier, Co-Founder and CMO of … [Read more...] about Interview with Marc Poirier from Acquisio
Using Project Management to Help PPC
Today we have a guest post from Joe Schembri (@schemjo) with Villanova University’s project management certification program. Joe will share several tips on how project management can help PPC campaigns. The versatility of a great project manager can assist a company in many functions. When reviewing a PPC marketing campaign, consider utilizing best practice project management … [Read more...] about Using Project Management to Help PPC
The Importance of Negative Keywords
I’m going to apologize right off the bat for this tired cliché, but not all keywords are created equal. There are, in fact, tons of keywords you don’t want anywhere near your campaigns, driving ‘bad’ traffic to your website. In order to raise your overall quality score and prevent this ‘bad’ traffic, you’re going to add some negative keywords at some point. “How can traffic … [Read more...] about The Importance of Negative Keywords
145 PPC Must-Do’s for 2012
Squeeze every drop of PPC goodness out of 2012 with these 145 pay per click tips, tricks, and must-do’s! (You can download the entire list at the bottom of this page.) 1. Next year mobile will outpace desktop search queries. Get creating, testing, and optimizing mobile landing pages and campaigns. https://www.google.com/sites/help/intl/en/mobile-landing-pages/mlpb.html 2. Do … [Read more...] about 145 PPC Must-Do’s for 2012
Ad Test and You Shall Receive!
It’s a new year PPC Hero readers, and that means it’s time to stop putting off all the things you promised you’d do in 2011 and really start doing them! First on your list? Ad testing for increased account performance. At least that’s where we’re starting, with the first PPC management series of 2012: How to Ad Test Using Best Practices. You’re probably saying to yourself, … [Read more...] about Ad Test and You Shall Receive!
