The digital marketing landscape is constantly changing. Being a good digital marketer means keeping tabs on these changes so you're marketing strategy can keep up too. This blog will cover some of the best places across the internet to find the brightest minds and most up-to-date news of the PPC industry. And hey, you’ve already made it here, which means you’re doing great so … [Read more...] about PPC News: Keeping Pace with the Industry
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April 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Shopping to incorporate free product listings -- rolling out now. Details: The Google Shopping tab will now feature primarily free listings. The main SERP in addition to a select few top and bottom of page results will remain paid. Impact: While a significant number of paid … [Read more...] about April 2020 Updates to Paid Media Platforms
How To Lower Your Amazon Marketing ACoS
With an influx of customers using the platform and a shift in purchasing habits, the Amazon advertising platform has been shaken up. Shipping times have been delayed up to a month or more on non-essential products, customers are prioritizing different verticals than normal, and with all these changes you might have noticed your ACoS beginning to increase above goal. I want to … [Read more...] about How To Lower Your Amazon Marketing ACoS
How Pandemics Reshape Advertising
Across the globe, nearly everyone in the world has been impacted by this developing pandemic. In three months, this virus has spread to nearly every country and impacted businesses in a huge way. Many people are working from home (WFH) and with restaurants and stores being closed, consumers have changed their behavior. Some businesses have been negatively impacted, but others … [Read more...] about How Pandemics Reshape Advertising
Best APIs for SEOs and PPC Managers
As the use of programming languages continues to increase in digital marketing, APIs are powerful tools for technical insight and growth. Python and Javascript are two of the most popular and there has been a rise in their use in areas such as: SEOPPCContent marketingSocial media I will look at the best APIs that SEOs and PPC professionals can use to improve … [Read more...] about Best APIs for SEOs and PPC Managers
March Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. General What: Reacting to COVID-19 Resources: Prior to getting into platform-specific updates, it's essential to address COVID-19 and its impacts on the industry. The resources below were compiled from a recent Hanapin/Brainlabs email blast, and are an excellent source of industry trends, strategic … [Read more...] about March Updates to Paid Advertising Platforms
Nominate The Paid Media Experts Who Have Been Influential In Your Career
Every year, PPC Hero releases a list called The Top 25 Most Influential PPC Experts. This year will not be different! The purpose of this list is to highlight those who have dedicated their time, energy, and expertise over the last year to empower the rest of us to excel at our jobs. And right now, amidst the uncertainty, is as good of a time as ever to celebrate those … [Read more...] about Nominate The Paid Media Experts Who Have Been Influential In Your Career
How to Address Low Search Volume Keywords in Google Ads
You’ve done it! You built your first Google Search campaign after many hours of planning, projecting, and strategizing. The ads and keywords are all uploaded and visible in the interface, and you are performing your final QA. But then it hits… you open the campaign only to find out that Google has flagged many of your keywords as ‘low search volume’ and won’t trigger ads for … [Read more...] about How to Address Low Search Volume Keywords in Google Ads
The Grind! How to Rank Higher on Amazon
Oh, what a grind it can be to filter through reports to identify the winning and losing keywords, then update campaign settings, create targeted manual ads, include negative keywords and even update product listings sometimes. But hey, it works! This is one of the most common optimization strategies on Amazon today and it is also one of the most efficient ones. It involves … [Read more...] about The Grind! How to Rank Higher on Amazon
Last Chance! Register now for the 2020 PPC Hero Summit
The 2020 PPC Hero Summit is a half-day, free online event that starts on Wednesday, February 12th at 11am EST. It’s designed for digital marketers who do more than just PPC in their role. Not only will you get updated on the latest happenings in paid media, but you'll get strategies and tips that you can implement right away in your accounts for better performance. AND … [Read more...] about Last Chance! Register now for the 2020 PPC Hero Summit
How Learning Python Can Improve Your PPC Campaigns
Python has a major focus in SEO but what about PPC? The two disciplines are often treated as polar opposites but they share common goals and adding a bit of Python to a PPC campaign can do wonders for improving conversions, CTR, and time spent. But before we have a look at how Python can boost your PPC performance, we need to outline what the language is all about. What … [Read more...] about How Learning Python Can Improve Your PPC Campaigns
Sessions 7 & 8 at the PPC Hero Summit Feature Optmyzr and Hanapin Speakers
The 2020 PPC Hero Summit starts next Wednesday, February 12th at 11am EST. This FREE, online event is designed for digital marketers who do more than just PPC in their role. Are you registered yet? At the Summit, not only will you get updated on the latest happenings in paid media, but you'll get strategies and tips that you can implement right away in your accounts for … [Read more...] about Sessions 7 & 8 at the PPC Hero Summit Feature Optmyzr and Hanapin Speakers
