Yesterday Bing Ads announced their Universal Event Tracking functionality. In layman’s terms, it’s goal customization, designed for flexibility from one business to the next. Bing’s announcement also included the reveal of audience-based remarketing, which isn’t yet available, but should be in the near future. Bing touts the advertising advantages of UET as … [Read more...] about Bing Ads Announces Universal Event Tracking
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Is It Time for a PPC Management Quality Score?
An email lurched into my inbox. Have you ever noticed that some emails slip in, some slide in, some explode in, some bounce in... and some... lurch in. If you have an image in your mind of a walker stumbling towards Darryl, then you are approaching my metaphor. The email went something like this: "A guy from Google called our client about their AdWords account and he … [Read more...] about Is It Time for a PPC Management Quality Score?
[Webinar Recording] Conversion Matters: Getting Started With CRO
If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never fear, PPC Hero is here! In the webinar recording, our experts discuss how you can get started in CRO, what tools you should be using, how to do an … [Read more...] about [Webinar Recording] Conversion Matters: Getting Started With CRO
Digital Advertising is Becoming a Liberal Art
Our conventional understanding of the liberal arts is that they are comprised by intellectual pursuits that allow a person to thrive in daily life. At least, daily life as it happened in the era of classical antiquity— which is to say when Julius Caesar was clomping around in his first-edition Birkenstocks. Then, the pantheon of practical intelligence was comprised of … [Read more...] about Digital Advertising is Becoming a Liberal Art
OnDemand Webinar – Smoke the Competition: 14 Steps To A High Conversion Rate
On Demand Webinar Smoke the Competition: 14 Steps To A High Conversion Rate Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about OnDemand Webinar – Smoke the Competition: 14 Steps To A High Conversion Rate
Google Partners “Ask An Agency” Series Concludes
In the final installment of the Google Partners "Ask An Agency" series, Hanapin President Jeff Allen takes a look at how content marketing has helped the agency to grow. An Honest Look at Managing Growth: Part 4, Using Content Marketing to Grow The video can also be found here. View the previous series installments: Part 1 - An Honest Look at Managing Growth Part 2 … [Read more...] about Google Partners “Ask An Agency” Series Concludes
25 Reasons to Use Bing Ads Now
Over here at Bing Ads our aim is to make paid search easy and ensure that it gives you a powerful return on the time and money you invest. So how can we do that for you? Above and beyond the fact that the Yahoo Bing Network is 29% of the search marketplace (that’s nearly one-third of all search queries in the US), here are 25 more great reasons to (re)sign up for Bing … [Read more...] about 25 Reasons to Use Bing Ads Now
[Webinar Recording] Six Things You Didn’t Know You Could Do With Social Advertising
With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and the likes - you are left with a variety of ways to reach your consumers. Maybe you're already doing some social advertising (good for you and your … [Read more...] about [Webinar Recording] Six Things You Didn’t Know You Could Do With Social Advertising
Watch Part 3 of Google Partners “Ask An Agency” Series
The Google Partners "Ask An Agency" series continues as Hanapin Marketing President, Jeff Allen, speaks about hiring the right people. Watch as Jeff discusses what we look for in new hires and how our corporate values play into the hiring process. An Honest Look at Managing Growth: Part 3, Hiring the Right People The video can also be found here. … [Read more...] about Watch Part 3 of Google Partners “Ask An Agency” Series
How to Get Ahead on the Google Display Network
This week, we here at PPC Hero are all about overcoming PPC's (and life's) many challenges. For me, those challenges usually encompass policy problems, reporting, training questions, the looming threat of a surprise webinar, and battling the nine-headed hydra that is the Google Display Network. So to help you in your own struggles with Google's expansive placement network, … [Read more...] about How to Get Ahead on the Google Display Network
Google Partners “Ask An Agency” Series Continues
In yesterday's video, our CEO, Pat East, was asked questions about company growth. Today, the interview continues, looking at factors such as quality of service, hiring ahead of the curve, and the growth of PPC Hero. An Honest Look at Managing Growth: Part 2, Factors that Impact Growth The video can also be found here. … [Read more...] about Google Partners “Ask An Agency” Series Continues
Hanapin Marketing Featured In Google Partners “Ask An Agency” Series
Recently, our CEO, Pat East, and President, Jeff Allen, participated in the Google Partners "Ask An Agency" Series. This week we'll be releasing these videos on PPC Hero. The first video looks at how Hanapin Marketing has grown and continues to manage growth. An Honest Look at Managing Growth: Part 1 The video can also be found here. … [Read more...] about Hanapin Marketing Featured In Google Partners “Ask An Agency” Series
