Today marks the beginning of series week at PPC Hero. We'll be discussing issues that our authors have faced and how they've been overcome. From lead generation to eCommerce campaigns, we've shared our shortcomings and how we've risen to the challenges. Carrie is first this week, speaking about lead generation campaigns. In PPC we’re constantly checking performance and … [Read more...] about The Big Lead Gen Mistake You’re Probably Making
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9 Hacks For Custom Automation [Webinar Recording]
Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in their place. You've probably already done some automation with your account(s), but chances are, you haven't discovered all of these automation tricks! In the recording, Marc Poirier from Acquisio and Jeff Baum from Hanapin Marketing list out 9 hacks to customize … [Read more...] about 9 Hacks For Custom Automation [Webinar Recording]
Google AdSense: Monetize Content and Add Value
Looking to earn revenue from your content? Google’s AdSense program provides site owners a way to display Google AdWords ads and earn a percentage of revenue. For AdWords advertisers, AdSense is the basis for Display Network ads. In other words, Display Network ads are placed on sites that have signed up for AdSense. Ads can be customized to match a website’s look and feel … [Read more...] about Google AdSense: Monetize Content and Add Value
Mobile PPC Advertising When You Don’t Have A Mobile Website
The whole world is going mobile…. except for your company. While the rest of the world uses their mobile devices any time they have a free moment, you ask your users to wait until they are back home to hop on their computers to find the information they want. Whether they are in line at Starbucks or sitting on the subway, potential customers are accessing the Internet on … [Read more...] about Mobile PPC Advertising When You Don’t Have A Mobile Website
[Webinar Recording] Landing Page Games: Science vs Magic
In this new contest from PPC Hero, participants were pitted against each other in two brackets, the science bracket and the magic bracket. The first round was the reader vote where YOU got to decide who advanced to the final rounds for the live webinar. In the recording, Hanapin Marketing's CRO expert, Sam Owen, and Guest Judge, Tommy Walker from Conversion XL do a deep dive … [Read more...] about [Webinar Recording] Landing Page Games: Science vs Magic
[Webinar Recording] 10 Things Every PPC Account Should Have
Are you just starting out as a PPC Account Manager? Maybe you just need a refresher on things you should be doing? Do you have a clear vision of your goals and all the bells and whistles available, set-up for your account(s)? It's easy to get wrapped up in big projects in your accounts and forget about the smaller, yet still very important, tasks that keep your account healthy … [Read more...] about [Webinar Recording] 10 Things Every PPC Account Should Have
[Webinar Recording] PPC Attribution: Bury The Last Click And Move On
Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond last click and see all the interactions a user makes with your brand before the conversion. We all know different PPC clicks -- from display network … [Read more...] about [Webinar Recording] PPC Attribution: Bury The Last Click And Move On
Morning Clicks: Amazon Making Push in Paid Search, More on Close Variants
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Last week the big discussion across the PPC world was on Google's decision to make close variants mandatory for Exact Match keywords. Hanapin … [Read more...] about Morning Clicks: Amazon Making Push in Paid Search, More on Close Variants
Multi-Channel Attribution – A Story of Ice, Fire & Last Click Attribution Death
Whether we like it or not, multi-channel attribution is part of our digital marketing world - just as Game of Thrones has become part of mine. Understanding where each piece falls in the conversion funnel and how much credit should be given at each step, is crucial in maximizing conversions. We all know this, right? But that doesn’t mean it’s any less confusing! Well today … [Read more...] about Multi-Channel Attribution – A Story of Ice, Fire & Last Click Attribution Death
[Webinar Recording] BFFs: 10 Ways Agencies & In-House Teams Can Work Together
Working with an agency can bring valuable resources (and time!) to the table, but it can be really hard to take that first step towards that sort of relationship. Our experts use their own unique perspectives to not only talk about the situations in which you could utilize an agency, but also how to maintain a healthy relationship once you're working together. You're sure to … [Read more...] about [Webinar Recording] BFFs: 10 Ways Agencies & In-House Teams Can Work Together
[Webinar Recording] The Retargeting Rules: 15 Tactics To Dominate Q4
Do you have a plan in place for users that don't convert on their first visit? Have you taken into account all types of retargeting available to increase your CTR? If you've said no or are even just teetering on the fence, its time to get your ducks in a row! The holidays are just around the corner and you want to be sure you not only have a plan, but a good plan in place. With … [Read more...] about [Webinar Recording] The Retargeting Rules: 15 Tactics To Dominate Q4
Bing Ads Announces Release of Top Movers Feature
Yesterday, Bing announced the release of a new feature: the Top Movers feature, very similar to what AdWords offers under the “Home” selection on their navigation bar. Bing’s official release reports that the new tool will help illuminate variations in clicks and spend, pick out campaigns and ad groups that are the greatest source of these variations, and even potentially … [Read more...] about Bing Ads Announces Release of Top Movers Feature
