The time has come! You're ready (or not) to take your first AdWords certification exam! Where to start? How to begin? There are a few introductory steps, some changes you'll want to be wary of, and, of course, suggestions for where to focus and how to approach this exam! Practice for The AdWords Fundamentals Exam Step 1 - Get the Fundamentals Guide. Google wants you to … [Read more...] about Putting “Fun” Back In The AdWords Fundamentals Exam
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Questions To Ask Before Handing Over Your PPC Account [Webinar Recording]
At some point during your time in PPC, you'll probably have to participate in an account transition, whether that is you handing over an account to someone else or vice versa. It can be an unsettling time as you want to make sure that goals stay on target, the account stays healthy, communication stays open, and overall, the transition is a smooth one. What questions should you … [Read more...] about Questions To Ask Before Handing Over Your PPC Account [Webinar Recording]
Google Updates: Brand in Analytics, Powerful Location Segmenting, and AdMob
It’s been a busy week for the developers over at Google AdWords and Analytics, as they’ve rolled out a bevy of new functionality items over the past few days. Automating Branded Segmenting in Analytics Recognizing the ubiquity of the commonplace best practice to segment Brand traffic out from the rest, Google Analytics can now automatically do this for you. Analytics is able … [Read more...] about Google Updates: Brand in Analytics, Powerful Location Segmenting, and AdMob
Google: Stop Losing the Forest for the…Quality Score
In an effort to provide clarity regarding the components and significance of quality score, Google Chief Economist, Hal Varian released a white paper, Settling the (Quality) Score (PDF), in tandem with a video explaining the AdWords auction parsing process. While there’s a treasure trove of information in both resources, Google seems primarily interested in driving home … [Read more...] about Google: Stop Losing the Forest for the…Quality Score
OnDemand Webinar – 8 PPC Tactics Not (Yet!) On Your Radar
On Demand Webinar 8 PPC Tactics Not (Yet!) On Your Radar Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about OnDemand Webinar – 8 PPC Tactics Not (Yet!) On Your Radar
4 Reasons Your Mobile E-Comm Is Still Sucking (& How To Fix It)
When it comes to mobile e-commerce, we tend to go for the big flashy topics and metrics. But we don't always spend time actually looking into performance and identifying when it's working and when it's simply not. Today we investigate e-commerce from a mobile perspective and identify just you're doing (or not doing) that's causing your mobile e-comm to, for lack of a better … [Read more...] about 4 Reasons Your Mobile E-Comm Is Still Sucking (& How To Fix It)
[Webinar Recording] Make Them All Click! Fail-Safe Ways To Convert Your Leads
In PPC, your job doesn't stop with acquiring traffic. Traffic needs to end up doing something of value or otherwise you've wasted money and no one wants to do that! You know that every marketing campaign needs a dedicated landing page, but maybe you're dealing with a less-than-great website (and there's no option to change it at the moment) or you're running into some road … [Read more...] about [Webinar Recording] Make Them All Click! Fail-Safe Ways To Convert Your Leads
Three Next-Level Strategies for Ecommerce PPC [Webinar Recording]
You've heard of the dozens of PPC tools at your disposal to target your customer at the perfect point in the buying cycle - are you ready to take your ecommerce plan to the next level? Are Google’s Shopping Campaigns and Dynamic advertising still uncharted territory for you? These new features increase your reach for optimizing bids and settings while making the overall search … [Read more...] about Three Next-Level Strategies for Ecommerce PPC [Webinar Recording]
[Webinar Recording] Eight Things You Didn’t Know About PPC & SEO
PPC advertising (also known as "Paid Search" and "Pay Per Click") is when an advertiser is charged when a user clicks their ad (versus just showing the ad). SEO (Search Engine Optimization) is about getting a website found and ranking high on search engine results pages. You're a digital advertiser...you already know this stuff right? Actually, there's probably quite a few … [Read more...] about [Webinar Recording] Eight Things You Didn’t Know About PPC & SEO
Optimize Bids By Weather Using AdWords Scripts
It’s that time of year... drums please, summer summertime!” The time of year when the sun is shinning one minute and the next minute, rain is ruining your summer BBQ plans. If you have a product or service that is directly affected by the weather, this post is for you! The AdWords bid by weather script is simple to set up and allows you to optimize bids automatically based on … [Read more...] about Optimize Bids By Weather Using AdWords Scripts
Smoke Your Competition: 14 Ways To A High Conversion Rate [Webinar Recording]
What happens after the click is just as important as what happens before the click, but there's way more to conversion rate optimization than just the technical side, like button color and layout. It's also about the experience. Searchers are smarter now. Not only should you be prioritizing what really leads to a conversion, you should also be looking at the unique perspectives … [Read more...] about Smoke Your Competition: 14 Ways To A High Conversion Rate [Webinar Recording]
Sweat The Small Stuff: PPC Mistakes You Don’t Know You’re Making
Let’s face it, in the flurry of the tasks and strategy involved in PPC, we’ve all made mistakes, many of them avoidable (and some of them huge). That’s okay, PPC Hero is here to help you catch them before they happen! Let’s walk through some easy to make mistakes and give you some pointers in avoiding (or fixing) them! This is by no means an exhaustive list of things that … [Read more...] about Sweat The Small Stuff: PPC Mistakes You Don’t Know You’re Making
