What happens after the click is just as important as what happens before the click, but there’s way more to conversion rate optimization than just the technical side, like button color and layout. It’s also about the experience. Searchers are smarter now. Not only should you be prioritizing what really leads to a conversion, you should also be looking at the unique perspectives of your different target audiences.
In the recording, 3Q Digital and Hanapin experts, Joe Kerschbaum and Kayla Kurtz, go through different steps that will change how you think about getting a conversion, other objectives to consider, and lead you down a road that helps you ricochet past your competitors.
You’ll get expert-level PPC tips like:
- What to consider for extremely productive and efficient landing pages
- How to structure the testing process for practical feedback
- Reminders on things search marketers often forget
Smoke your competition and get these 14 ways to high conversion rates!
Here is the webinar recording:
And here is the slide presentation: