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Google May be Changing Your Ad Rotation For You

Google announced they’re going into all accounts that are using Conversion Optimizer or Enhanced CPC with the “optimize for clicks” ad rotation setting and changing that over to “optimize for conversions”. They’ve stated that they’ve seen an average 5% increase in conversions when changing this setting over. https://www.youtube.com/watch?v=nRRw1M_TeYI&feature=youtu.be If … [Read more...] about Google May be Changing Your Ad Rotation For You

Ad Extensions in 5 Days Series: Location Extensions

So far in this series, you’ve learned how to take advantage of sitelinks, call and product extensions to increase the performance of your AdWords accounts. In today’s fourth installment to the series, I’ll show you how location extensions can contribute even further because let’s face it, you want your customers to be able to find you…especially if you can help them get away … [Read more...] about Ad Extensions in 5 Days Series: Location Extensions

4 Steps To Display Success for EVERY PPC Campaign

You've heard it before: "Display just doesn't work for my account". But, this is a below the line comment, as the Oz Principle would say. Which means that the people saying that aren't owning the accountability for making Display work for their account. In this video, I outline four steps to finding what works in Display for your account. If you're lacking in budget, lacking in … [Read more...] about 4 Steps To Display Success for EVERY PPC Campaign

You mean it’s like, “If at first you don’t succeed, try, try again.”

As the 1947 version of Miracle on 34th Street points out, sometimes we don't make our goals or succeed on the first attempt. Hanapin Marketing's goal for PPC Hero was to increase monthly pageviews to 91,906 by December 1, 2011. Despite some excellent blog posts in November, we finished the month at 75,149 pageviews, which was 18% away from our goal. However, we will continue … [Read more...] about You mean it’s like, “If at first you don’t succeed, try, try again.”

A 9 Step Guide To Lower Your Cost Per Lead

A lot of the clients here at Hanapin have lead generation websites, so cost per lead is often a key performance indicator for our accounts. This week's PPC expert, Abby Woodcock, gives you a 9 step guide to lower your cost per lead. If you're starting to get over your cost per lead goals or just need more wiggle room for testing, just follow Abby's … [Read more...] about A 9 Step Guide To Lower Your Cost Per Lead

Our 5 Favorite New adCenter UI Features & How To Use Them

On November 9th, Dave wrote a blog post about Microsoft's new adCenter User Interface. To get more in depth with just what we love about it, Kayla decided to show you. In this video blog, she goes over the five things we love the most and shows you on her screen how to access and utilize them. If you have been putting off expanding your PPC accounts into MSN because of how user … [Read more...] about Our 5 Favorite New adCenter UI Features & How To Use Them

Whaddya’know Wednesdays: The Top 5 New Features We’re Grateful For in 2011

The PPC world is one that changes often, quickly, and always in the direction of more awesome. So, it's no surprise that we're thankful for a lot of the new features that adCenter and AdWords rolled out this year. Felicia Coover goes over them in this week's Whaddya'know Wednesdays vlog. Check out the links below to read the articles she's talking … [Read more...] about Whaddya’know Wednesdays: The Top 5 New Features We’re Grateful For in 2011

Ask PPC Hero! Your Questions On Remarketing, Quality Score And More Answered

Wherever there are paid search advertisers with questions, PPC Hero is close at hand with the answer! We receive many questions from readers about different issues they have with PPC. In the past, these questions have spurred full blog posts, but we get so many great questions that it's hard to keep up. In our Ask PPC Hero series we will answer the questions … [Read more...] about Ask PPC Hero! Your Questions On Remarketing, Quality Score And More Answered

A Video Companion To: The Sweet Spot – Bidding Smartest, Not Hardest

You've all read Bryan's blog post from November 2nd. Since there was a such a good response to the post (maybe it had something to do with including a picture of the Biebs)--Bryan decided to make a video companion to the post. He shows you, in Excel, how to look over your keywords report to make the best bidding decisions. https://www.youtube.com/watch?v=89vXpyJ4WhA Check out … [Read more...] about A Video Companion To: The Sweet Spot – Bidding Smartest, Not Hardest

Oh Come, All Ye Awesome Holiday Landing Pages

This is the third installment of our Jingle Your Bells All The Way To The Bank holiday PPC management series, where I will discuss a few landing page optimization techniques that can help increase your conversion rates during the holiday shopping season. The Holidays are just around the corner, which means it’s time to start preparing for that influx of seasonal traffic we … [Read more...] about Oh Come, All Ye Awesome Holiday Landing Pages

Letter from the CEO – “Looks like you’ve been missing a lot of work lately.”

"I wouldn't say I've been *missing* it, Bob." You may have noticed that I didn't post a 'Letter from the CEO' in October. My days at Hanapin have been extraordinarily busy lately with planning some big projects. Among them, we've officially accounced Hero Conf, and seven new team members started too! I'm back in the saddle though, and I'm lucky to have a team that kept … [Read more...] about Letter from the CEO – “Looks like you’ve been missing a lot of work lately.”