https://www.youtube.com/watch?v=AWsSZty4-UE Remember to change the setting on YouTube to 1080p to see us in full HD! … [Read more...] about How To Schedule Your PPC Tasks For Effective Account Management
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Whaddya’know Wednesdays: 6 Tips to Enhance Your Negative Keyword Strategy
On this week's Whaddya'know Wednesdays, our weekly expert, Bethany Bey, give you 6 tips to enhance your negative keyword strategy. Negative keywords are just as important as your regular ones! So, if you've been neglecting your negatives or would like them to be more effective, listen to Bethany give you some insights into ways to really make them work for your … [Read more...] about Whaddya’know Wednesdays: 6 Tips to Enhance Your Negative Keyword Strategy
Shoestringin’ It: 3 Strategies for Campaigns on Smaller Budgets
Everybody is looking for a way to cut costs and stay within budget these days, in all businesses. So, PPC is no different. Not everyone has a large budget to bid with, so it makes sense that there are other strategies to employ to be successful. So, without further ado, there are three strategies that you should try out in order to get the most out of your limited budget PPC … [Read more...] about Shoestringin’ It: 3 Strategies for Campaigns on Smaller Budgets
Whaddya’know Wednesdays: 5 Tips to Bring Down CPL
On this week's Whaddya'know Wednesdays, our weekly expert, Amanda West-Bookwalter, tells you 5 ways to bring down that out of control CPL. You've got everything structured right, you've explored all the awesome things Google offers like topics targeting and remarketing, but now your CPL is out of control! Well, here's five easy ways to start bringing down that number back to … [Read more...] about Whaddya’know Wednesdays: 5 Tips to Bring Down CPL
Three Ways to Quickly Convince your Client with a New PPC Strategy
We’ve all been there. You have a new strategy for a client, and given that the client’s time is not infinite, you only have a few minutes to convince them of the worth of the strategy. This short amount of time is also combined with the fact that your PPC efforts are but one prong of a multi-faceted advertising strategy that often employs more traditional (and easier to … [Read more...] about Three Ways to Quickly Convince your Client with a New PPC Strategy
Google Analytics Now Accessible By Multiple AdWords Accounts
Much to the delight of many PPC account managers, Google recently released a new version of Analytics in beta and they’ve been publishing a series of posts outlining the newest features, additions and changes on their Analytics blog to inform users of exactly what the changes are. So far, we’ve heard about changes in custom reports and multi-channel funnels (check out Bethany’s … [Read more...] about Google Analytics Now Accessible By Multiple AdWords Accounts
Letter from the CEO – “Giving credit where credit is due is a very rewarding habit to form. Its rewards are inestimable.”
That's a quotation from Loretta Young, and it fits the theme well this month of highlighting accomplishments. We're now at the 180-day mark of our blog re-investment, and the team at Hanapin continues to make great progress toward our goals! Comparing the previous 180 days to the same time frame before that, we're now up 31% and 47% in visits and pageviews, respectively! Last … [Read more...] about Letter from the CEO – “Giving credit where credit is due is a very rewarding habit to form. Its rewards are inestimable.”
Whaddya’know Wednesdays: 5 Tips to Improve Quality Score
On this week's Whaddya'know Wednesdays, our weekly expert, Kayla Kurtz, gives us five tips to bring up the quality score in your account. If you'll remember, we recently released a whole guide to quality score. This guide tells you everything you've ever wanted to know about quality score. But, if you're just looking for five quick tips, and don't have the time to read a whole … [Read more...] about Whaddya’know Wednesdays: 5 Tips to Improve Quality Score
Visual Striking Photos: Beyond Head Shots of Pretty Women
This is the sixth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an in-depth look at the philosophy and strategy behind these ads and will provide actionable advice for anyone looking to improve their ad copy. Before an ad can do … [Read more...] about Visual Striking Photos: Beyond Head Shots of Pretty Women
“What the Query?!” – A Wayne’s World Tribute
So we’ve been writing these WTQ posts for a few months now, and while it is funny to wonder what the heck people might have been thinking when typing them in…I have to admit, I can relate to these quirky people who query things that make you say “Ex-squeeze me? Baking powder?” But I think that if we were all honest with ourselves, we’d be able to admit that we’re all just a … [Read more...] about “What the Query?!” – A Wayne’s World Tribute
PPC Hero Celebrates National Race Your Office Chair Day
The PPC experts here at Hanapin Marketing take a break from their busy work schedules to celebrate National Race Your Office Chair Day. Hilarity and office rivalries follow! https://www.youtube.com/watch?v=j6wLcoU6vaY Check out the rest of our PPC Hero video blogs! … [Read more...] about PPC Hero Celebrates National Race Your Office Chair Day
Whaddya’know Wednesdays: 4 Ways a Google Place Page Benefits Your Company
On this week's Whaddya'know Wednesdays, our weekly expert, Bryan Watson, gives us four reason why every business should have a Google Place Page. If you'll remember, Amber delved into this topic a bit way back in 2009, but a lot has been going on since then! With mobile growing like crazy and more people searching for their information online than in telephone books--It's time … [Read more...] about Whaddya’know Wednesdays: 4 Ways a Google Place Page Benefits Your Company
