If you've chosen contextual targeting as your approach to the Google Display Network, Google's Contextual Targeting Tool is your new best friend! This tool makes recommendations on how to structure a display network campaign and what keywords to target. Most importantly, this tool gives you insight into how Google identifies themes for ad groups in display network campaigns. … [Read more...] about PPC Hero Video Blog #3: The Contextual Targeting Tool
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PPC News Roundup for February 11, 2011
Remember last week’s roundup about the originality argument between Google and Bing? Well, the plot has thickened. As reported by Danny Goodwin of Search Engine Watch, a recently released Hitwise/Compete report shows that Bing’s popularity is increasing online. This is demonstrated in part from a 6% rise in Bing-powered searches (totaling now to 25.77% of the U.S. searches), … [Read more...] about PPC News Roundup for February 11, 2011
PPC News Roundup for February 4, 2011
Ladies and gentlemen, the gloves are off. On Tuesday, February 1, Google released a statement accusing Bing of cheating off of Google's search results algorithm. In an article first reported at Search Engine Land by Danny Sullivan, Google announced that after running a series of carefully rigged search queries, it found that Bing was simply copying Google results in places … [Read more...] about PPC News Roundup for February 4, 2011
PPC Hero Video Blog #2: Ad Text Best Practices
PPC Hero is proud to present our second video blog on Ad Text Best Practices. Be sure to keep an eye out for a new PPC Hero video blog toward the middle of each month. Writing effective ad text is no easy task. You need to use keywords, be creative, stand out from your competition and use compelling language—all with a character limit! Watch this short tutorial to learn how to … [Read more...] about PPC Hero Video Blog #2: Ad Text Best Practices
PPC News Roundup for January 21, 2011
Groupon might have rejected Google’s offer to buy them, but that didn’t stop Google from getting into the deal-of-the-day market. Waving the surrender flag isn’t really Google’s style. Mashable broke the story last night that Google has confirmed “Google Offers,” aka—the Groupon Clone, as Greg Sterling of Search Engine Land notes. Google Offers is obviously in the testing phase … [Read more...] about PPC News Roundup for January 21, 2011
PPC News Roundup for January 14, 2011
Attention local business owners and marketers: Check out these winning tips by PPC Blog’s Geordie on quickly generating leads for local businesses on Facebook. Facebook’s advertising platform has advanced user interest and demographic targeting that can really assist in reaching your local customers. Like with any good PPC campaign, you’ll want to first look into optimizing … [Read more...] about PPC News Roundup for January 14, 2011
PPC News Roundup for January 7, 2011
The rule of thumb is that bidding on highly relevant, targeted keywords will help your conversion rate and cost per lead, while cutting down on irrelevant clicks. So what do you do when those keywords result in a lot competition and a drain on your funds? Geordie at PPC Blog has some tips for when broad keywords can be cheaper and get you the results you’re looking for. What … [Read more...] about PPC News Roundup for January 7, 2011
PPC News Roundup for December 31, 2010
Do you regularly use analytics to make decisions about account performance? If not you might want to become familiar as the analytics industry is growing and maturing. Garry Przyklenk of Search Engine Watch has written a post taking a look at the growing importance of web analytics in 2010. The goal of using analytics has shifted from spitting out reports with as much data as … [Read more...] about PPC News Roundup for December 31, 2010
PPC News Roundup for December 24, 2010
Incase you don’t already spend enough time on Facebook, the company is moving into having retail stores inside their Fan/Like Pages. If this move toward “social commerce” is successful it could turn Facebook’s hundreds of millions of users into online shoppers. Frank Reed of Marketing Pilgrim has written a post about his experience shopping at JCPenney via Facebook. His initial … [Read more...] about PPC News Roundup for December 24, 2010
PPC Hero Video Blog #1: Optimizing your Landing Page
PPC Hero is proud to present our first video blog on Landing Page Optimization! Make sure to keep an eye out for a new PPC Hero video blog in the middle of each month. A good landing page can raise leads, ROI, and quality score, but a bad one can sink a PPC campaign. Watch this short tutorial to learn how to create an effective landing page and incorporate it into your PPC … [Read more...] about PPC Hero Video Blog #1: Optimizing your Landing Page
Google Ads for Global Advertisers
One of the more cliché statements about the internet is that it can extend your reach as a business, either around the corner or around the world. But as most of you know, it really isn’t that simple. Don’t get me wrong—advertising your business online is one of the best ways to reach new customers and discover new areas for expansion. But there are definite hurdles in the way. … [Read more...] about Google Ads for Global Advertisers
PPC News Roundup for December 3, 2010
If you transitioned your accounts from Yahoo! to Bing without making edits, your ads might not be showing to potential customers. This is because Microsoft and Yahoo! do not view keywords in the same way. Michael Mostert of adCenter Blog has written a post on what you need to know about keyword normalization to avoid missing out on traffic. Since adCenter treats each keyword … [Read more...] about PPC News Roundup for December 3, 2010
