Ever wondered how a bid change is going to affect your AdWords account? Will it send my costs through the roof? Will it sacrifice clicks? What will happen to impressions? You’re in luck! The days of bid uncertainty are behind us, sort of. Google has...

Who said PPC isn’t good for branding? A study from eMarketer found that Senior-level Marketing Executives don’t see PPC as a good branding initiative. This response from Post-Click Marketing proves that you throw away a lot of money if you don’t consider branding through PPC...

I’m not here to tell you Bing is the greatest thing ever, and I’m not here to tell you that, No, Bing is not a “Google Killer.” Lots of others have already weighed in on the topic and, as a search marketer, that’s not my...

This week, Google announced that they are updating their U.S. trademark policy. Under this new policy the restrictions will be loosened slightly so that more advertisers can display relevant brands within their PPC ads. This update applies only to Google.com within the U.S. and takes...

I came across this new tool in my Google AdWords campaign last Friday. When you’re in an AdWords campaign, right next to your ‘opportunities for improvement’ link at the top of the page, there is a link to the right of that which says, ‘Diagnose...

Today is PPC Hero’s second birthday! Yes, our fearless PPC superhero is two years old today! It’s been a great two years and we want to thank everyone who has helped PPC Hero grow in anyway. Whether you read PPC Hero everyday, or link to...

Today, Google announced a site that acts as a one-stop shop for all your Google Adwords tools called the Google Agency Tool Kit.  Within the site is several tools advertisers use every day to help create and optimize their PPC accounts.  Below is a list...

Last week the PPC Hero team attended a lecture by Jim Koehler, Senior Statistician for Google. The lecture was on the campus of Indiana University as part of their Statistics Symposium (we are about a 7 minute drive from campus!). We had no serious expectations...

We have some helpful videos this week to spice up your life, as well as much adieu about Quality Score. I guess there’s always adieu about Quality Score … Anyways, read on. If you want to stay on top of the recent improvements to the...

I hope everyone is enjoying their turkey day break! Knock out that food coma from yesterday with a little Brain Age – PPC Hero style. Gobble Gobble! Jeremy Mayes at PPC Discussions has been keeping track of every AdWords ad he’s clicked on over the...