Are you managing a business-to-business PPC client? Search Engine Land has a post this week on 6 common mistakes in B2B PPC advertising. Some of the mistakes listed include: using too many industry acronyms (not everyone knows what you’re talking about), not bidding on branding terms, and thinking Google is king. Users quickly judge your brand when they reach your PPC landing … [Read more...] about PPC News Roundup for 1/29/2010
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Do Higher Positions in Google Mean You Convert More? Here’s How to Find Out!
Brad Geddes is one of my favorite bloggers, and he has a really interesting link to a YouTube video that talks about how you can get information at the keyword level in Google Analytics that shows what conversion rates you get at what position in the SERPS. You can view the video here: I have wondered at times for a particular account that recently lowered its budget if our … [Read more...] about Do Higher Positions in Google Mean You Convert More? Here’s How to Find Out!
5 Tips on Passing the Google Adwords Qualified Professional Exam
One thing here at PPCHero we make sure of is that all of our writers pass the Google Adwords Qualified Professional Exam before writing for the blog. We just added four new people to our team and we’re still growing. But now that they’re finished with their PPC training, it’s time they prepare for the Google Adwords Exam. The Google Adwords Qualified Professional status can … [Read more...] about 5 Tips on Passing the Google Adwords Qualified Professional Exam
Increased Bid Transparency with Google’s Bid Simulator
Ever wondered how a bid change is going to affect your AdWords account? Will it send my costs through the roof? Will it sacrifice clicks? What will happen to impressions? You're in luck! The days of bid uncertainty are behind us, sort of. Google has made it a little easier to estimate the potential impact of bid adjustments with the Bid Simulator. While this tool can't predict … [Read more...] about Increased Bid Transparency with Google’s Bid Simulator
PPC Blog News Roundup for Friday 6/12/2009
Who said PPC isn’t good for branding? A study from eMarketer found that Senior-level Marketing Executives don’t see PPC as a good branding initiative. This response from Post-Click Marketing proves that you throw away a lot of money if you don’t consider branding through PPC campaigns. Anyone seen the Opportunities tab in Google AdWords? The folks over at the AdWords … [Read more...] about PPC Blog News Roundup for Friday 6/12/2009
First Glance: How Pay-Per-Click Marketers Should React to Bing
I’m not here to tell you Bing is the greatest thing ever, and I’m not here to tell you that, No, Bing is not a “Google Killer.” Lots of others have already weighed in on the topic and, as a search marketer, that’s not my worry. As a search marketer, I’m only worried about campaign impact. And, as far as I can tell, campaign impact can only happen if people are searching (or is … [Read more...] about First Glance: How Pay-Per-Click Marketers Should React to Bing
PPC Blog News Roundup for May 22, 2009
This week, Google announced that they are updating their U.S. trademark policy. Under this new policy the restrictions will be loosened slightly so that more advertisers can display relevant brands within their PPC ads. This update applies only to Google.com within the U.S. and takes effect around June 15th. Gordon Choi has crafted a good introduction to the Google … [Read more...] about PPC Blog News Roundup for May 22, 2009
New Tool in AdWords That Tells You Which Keywords Are Inactive
I came across this new tool in my Google AdWords campaign last Friday. When you’re in an AdWords campaign, right next to your ‘opportunities for improvement’ link at the top of the page, there is a link to the right of that which says, ‘Diagnose Keywords – New!’ I asked my AdWords Rep if indeed this tool is new, and she said it is, and it’s gradually rolling out for select … [Read more...] about New Tool in AdWords That Tells You Which Keywords Are Inactive
It’s PPC Hero’s Second Birthday!
Today is PPC Hero's second birthday! Yes, our fearless PPC superhero is two years old today! It's been a great two years and we want to thank everyone who has helped PPC Hero grow in anyway. Whether you read PPC Hero everyday, or link to our articles, or comment frequently, or have written a guest post, or contributed to one of our surveys... this is just a chance for us to say … [Read more...] about It’s PPC Hero’s Second Birthday!
Get All of Your AdWords PPC Tools in Place
Today, Google announced a site that acts as a one-stop shop for all your Google Adwords tools called the Google Agency Tool Kit. Within the site is several tools advertisers use every day to help create and optimize their PPC accounts. Below is a list of the tools on the page with a brief description of each. Tools to Plan: Ad Planner - Create targeted media plans … [Read more...] about Get All of Your AdWords PPC Tools in Place
Is DMA Targeting Within AdWords the Wave of the Future?
Last week the PPC Hero team attended a lecture by Jim Koehler, Senior Statistician for Google. The lecture was on the campus of Indiana University as part of their Statistics Symposium (we are about a 7 minute drive from campus!). We had no serious expectations on the topic or content. But when someone from Google speaks, you listen! The content was geared toward the target … [Read more...] about Is DMA Targeting Within AdWords the Wave of the Future?
PPC News Roundup for December 5th, 2008
We have some helpful videos this week to spice up your life, as well as much adieu about Quality Score. I guess there's always adieu about Quality Score ... Anyways, read on. If you want to stay on top of the recent improvements to the calculation of Quality Score and what they mean for your clients, be sure to check out this post from Google. For all of those advertisers … [Read more...] about PPC News Roundup for December 5th, 2008
