Secrets To A Cohesive PPC Campaign [Webinar Recording]

By Jamie Newton | @jnewton09 | Senior Communications Manager at Hanapin Marketing

In order to maximize your conversion rate, your PPC account should be congruent with your landing page and website. From the keywords, to the ad copy, to any specific landing pages, if it all doesn’t align into one cohesive message, then you’re in store for low conversion rates, high costs, and ultimately going in opposition of your goals.

In the recording, experts from Visual Website Optimizer and Hanapin Marketing as they discuss secrets to keeping your account unified and hard data behind what works and what doesn’t.

You’ll get expert-level PPC tips like:

  • How to test and analyze your landing pages and ad copy to determine the best recipe for success
  • Making sure you have the best keywords selected and grouped for your campaign
  • Increasing conversions through targeted landing pages

Here is the webinar recording:

And here is the slide presentation:

Master Class: Secrets To A Cohesive PPC Campaign from Hanapin Marketing

Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

The Hero Conf Difference

Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.

A 180 of Google Analytics 360

The enterprise version of Google Analytics offers several paid search perks including, advanced data integrity, integrations and reporting.