The liberal arts curriculum was designed to give its students a comprehensive understanding of the world. Today, the digital industry advertising should be a part of that.
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Google Partners “Ask An Agency” Series Concludes
In the final installment of the Google Partners "Ask An Agency" series, Hanapin President Jeff Allen takes a look at how content marketing has helped the agency to grow.
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Watch Part 3 of Google Partners “Ask An Agency” Series
The Google Partners "Ask An Agency" series continues as Hanapin Marketing President, Jeff Allen, speaks about hiring the right people.
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How to Get Ahead on the Google Display Network
Working with the Google Display Network can be frustrating. Learn how you can get ahead with a few simple tips to optimize your display efforts, and learn why Interest Categories are B.S.
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Google Partners “Ask An Agency” Series Continues
Google Partners "Ask An Agency" series continues, looking at factors such as quality of service, hiring ahead of the curve, and the growth of PPC Hero.
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Hanapin Marketing Featured In Google Partners “Ask An Agency” Series
Recently, our CEO, Pat East, and President, Jeff Allen, participated in the Google Partners "Ask An Agency" Series.
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Put AdWords In Its Place – Scripts for Changes in CTR and Geo and Device Data
You don’t have time to fumble through filters in excel pivot tables and your client (or boss) needed to know performance data 10 minutes ago. With these two Hero Pro scripts Increase/Decrease in CTR and Geo / Device Data, you can keep the...
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The People vs. Bing Broad Match
Having trouble with Bing broad match? You're not alone. Join PPC Hero and the rest of the jury as we cross-examine Bing's broad match keyword, and see how it measures up compared to Google.
PPC Roundtable – AdWords Close Variants
This impending close variant update has caused much stir in the PPC community. We asked our authors what they think of the change.
Account Structure: The Backbone of PPC Success
Prior to my career in paid search, I spent time designing databases. It was instilled in me that a great structure was key to a great database. If the structure were laid out in a clean, logical manner, the data...
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4 Plug and Play Adwords Scripts For Keywords, Display, CPA, and Account Alerts!
For most aspiring guitarists, Guitar Hero is about as close as they’ll every get to playing the guitar. Instead of spending loads of time learning sheet music and practicing all you have to do is select your favorite song, plug...
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Why Do We Test PPC Ads?
Ad tests have you feeling blue? They're incredibly time intensive, and difficult to do well. Remind yourself why you started testing in the first place, and fall in love with the programmatic ad test all over again.
