If you haven’t yet looked at Netflix as an outlet for your advertising budgets, you soon will. Even if you haven’t, that the video-on-demand streaming platform is venturing ever deeper into ads as a revenue source won’t be news. If...
10 Ways to Achieve True Cross-Channel Synergy
PPC and SEO are each important elements of any digital marketing campaign. Very often, rather than working cross-channel, we see them operating in silos, causing inefficiencies and resulting in missed opportunities. Cross-channel synergy is often talked about, seldom achieved, but...
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Power up your Demand Gen campaigns with new AI features
Take the strain out of your Demand Gen campaigns, as Google Ads introduces AI-generated visual enhancements to assist with storytelling
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Native Ads Are Like Display Ads….Right?
The difference between Native and Display ads can be difficult to understand or see. Here's how Native Ads are different from Display ads and how they perform.
When To Create New PPC Campaigns
In this post, we will discuss at which point new paid search campaigns should be created and the process behind it. This is from my time as an account manager and may vary by account vertical, platform, and network.
What You Need To Know About Click And Bot Fraud
Ad fraud is an eternal struggle we deal with. It causes issues with your reporting and interactions with clients about poor performance.
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Mobile Display Is The Future…Know Your Ad Types!
3 out of 4 people will access the internet using a mobile phone by the end of 2016. That equates to 2.5 billion people worldwide and is expected to grow by 86% by 2020.
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5 Ways To Improve Display Network Performance By Using Layered Targeting
Display campaigns can be difficult when it comes to targeting the right audience. In this post, you will learn 5 ways to improve your Display strategy with multi-layered targeting.
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10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
This year has been a dynamic one in the world of paid search, display and social. Find out what we have predicted for next year.
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3 Easy Ways to Amp Up Your AdWords Scripts
Don’t want to take the time to learn Javascript? Not a problem! Anyone brave enough to navigate AdWords has the skills to make these simple changes to any AdWords Script. In my previous post I wrote a non-threatening introduction to customizing AdWords Scripts...
5 Easy Ways to Customize AdWords Scripts
Find AdWords Scripts a bit scary? The truth is any computer savvy person can edit and customize AdWords Scripts. Not a coder? Not a problem. Most scripts are very detailed and vetted by loads of users, but sometimes you need...
Save An Hour A Day With 4 Easy To Use AdWords Scripts!
What’s the best things about these scripts? They’re fast and convenient, easily scheduled to run when you want, help get your morning off to the right start, and quickly perform daily time-sucking tasks for you! Stop wasting time on repetitive Google...
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