AdWords filters help me quickly identify performance trends and reduce the time it takes to make actionable decisions.
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All That Glitters Isn’t PPC Gold
How do you tell the difference between the good and the bad? The PPC Gold and the PPC Pyrite?
Your Guide To Setting Up Gmail Ads
You can use Gmail Ads (formally known as Gmail Sponsored Promotions) to reach targeted audiences on desktop and mobile devices.
Need Fast Growth? How To Ramp Up Your PPC Program Quickly
Today I’m going to share advanced strategies for achieving increased growth within your paid search program.
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How Football Shaped My Philosophy Regarding PPC
Building successful paid search accounts requires a well-defined philosophy for approaching account work.
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How to Use Client Service Reports to Improve Retention
Series week continues today as Kayla explains how to use a less traditional “report” and take more of a client relations approach to the topic.
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Win the Mobile Bid Battle with 3 Easy Excel Reports
The battle for Mobile PPC supremacy never ends. Restock, reload, and learn how to report on three key mobile metrics you might be missing out on.
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Tips for Getting Results with an Inherited PPC Account
Upon inheriting a PPC account, I identify three areas that are underperforming and what fixes can be made to improve performance quickly.
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How to Get Ahead on the Google Display Network
Working with the Google Display Network can be frustrating. Learn how you can get ahead with a few simple tips to optimize your display efforts, and learn why Interest Categories are B.S.
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The People vs. Bing Broad Match
Having trouble with Bing broad match? You're not alone. Join PPC Hero and the rest of the jury as we cross-examine Bing's broad match keyword, and see how it measures up compared to Google.
Why Do We Test PPC Ads?
Ad tests have you feeling blue? They're incredibly time intensive, and difficult to do well. Remind yourself why you started testing in the first place, and fall in love with the programmatic ad test all over again.
Low Keyword Search Volume? No Problem!
"Low Search Volume" Keywords can be a problem, especially when you use embedded negatives. The solution: Excel-powered VLOOKUPS, naturally.
