For this month’s series, PPC Hero is concerned with all things dynamic. We’ll be discussing topics ranging from Dynamic Search Ads to Dynamic Remarketing, as well as asking the age-old question of “Does Dynamic Keyword Insertion actually work?” If it can...
Continue Reading The Ultimate How-To Guide for Bing Parameters
PPC pros don’t know everything when they’re just starting out. But the one thing they do know is how to follow and closely manage the fundamentals of account management that many seasoned experts end up taking for granted.
Continue Reading Webinar Recording: Eight Things PPC Beginners Do (That You Should Too)
Join digital advertising experts Sean Quadlin of Hanapin Marketing and John Lee of Clix as they delve into the world of social advertising, and the ever-expanding reach and influence of Facebook in particular.
Continue Reading Webinar Recording: How to Win at Social PPC – Facebook Edition
Certain PPC problems are easy to spot (Falling click-through-rate, low impressions, etc). Others are more like fault lines–subtle, yet indicative of potential future problems.
Join Hanapin Marketing experts Eric Couch and Jacob Fairclough as they provide tips and metrics for measuring your PPC performance at the half-year mark.
Continue Reading 2013 Benchmarks for Your PPC Performance Webinar Recording
Whether you’re planning your initial PPC budget or evaluating your current spend every day, there are plenty of tips and strategies for spending your PPC dollars more wisely.
Continue Reading Webinar Recording – Are You Spending Your PPC Budget Wisely?
Enhanced Campaigns have been pretty controversial, as I’m sure you’re aware. While some of us here at PPC Hero have experienced some success due to the massive influx of mobile traffic, others are still wrestling with the total loss of...
Continue Reading Do Mobile Preferred Ads Actually Prefer Mobile?
As busy as the holiday rush we all know and love is, for most marketers the rest of the year is busy too. That makes it hard to plan very far ahead, and you risk having to scramble to take...
It’s series week on PPC Hero, and for July that means we’re all about finding you ways to save time and money on PPC. Whether that means a lightning-quick account audit or some time-saving techniques to streamline the dreaded ad...
Continue Reading Build Out Your Account With 3 Time-Saving Tips
In this week's webinar recording you get the opportunity to join landing page and conversion rate optimization experts Sam Owen (Hanapin Marketing) and Neil Patel (Co-Founder, Kissmetrics and Crazy Egg) as they go through a cross section of different landing pages to...
Continue Reading PPC Hero and Crazy Egg’s Live Landing Page Critique Webinar Recording
While colleges and universities were among the first in terms of industries diving in to the abundant world of Internet marketing, they face very unique challenges when it comes to advertising online.
Continue Reading Advanced PPC and SEO for Higher Education Webinar RECORDING
It’s a question many search marketers spend hours pondering, tracking, discussing and flowcharting: How can I be sure I’m not missing anything?
Continue Reading Webinar Recording – Are Your PPC Leads Falling Through the Cracks?
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