PPC pros don’t know everything when they’re just starting out. But the one thing they do know is how to follow and closely manage the fundamentals of account management that many seasoned experts end up taking for granted.
Continue Reading Webinar Recording: Eight Things PPC Beginners Do (That You Should Too)
Join digital advertising experts Sean Quadlin of Hanapin Marketing and John Lee of Clix as they delve into the world of social advertising, and the ever-expanding reach and influence of Facebook in particular.
Continue Reading Webinar Recording: How to Win at Social PPC – Facebook Edition
Whenever I talk to people about PPC and what I do, I’m always quick to mention the paradoxical nature of the job. It requires you to be “patiently urgent” – always balancing your immediate deadlines for implementing new ads/keywords or...
Continue Reading 4 Easy Ways to Watch Your Account Without Going Crazy
Join renowned PPC experts Matt van Wagner and Neil Sorensen as they tackle the PPC automation debate in our latest #ThinkPPC webinar discussion, moderated by our own Sean Quadlin.
Continue Reading Webinar Recording – Man vs Machine: The Automation Debate
Certain PPC problems are easy to spot (Falling click-through-rate, low impressions, etc). Others are more like fault lines–subtle, yet indicative of potential future problems.
Conversion Rate Optimization is a huge key to success in any PPC campaign, and there are a lot of great tools at our disposal to make it happen. However, these platforms can be intimidating for the uninitiated, and the costs...
Continue Reading Create a Content Experiment in 4 Easy Steps
Join Hanapin Marketing experts Eric Couch and Jacob Fairclough as they provide tips and metrics for measuring your PPC performance at the half-year mark.
Continue Reading 2013 Benchmarks for Your PPC Performance Webinar Recording
Whether you’re planning your initial PPC budget or evaluating your current spend every day, there are plenty of tips and strategies for spending your PPC dollars more wisely.
Continue Reading Webinar Recording – Are You Spending Your PPC Budget Wisely?
Enhanced Campaigns have been pretty controversial, as I’m sure you’re aware. While some of us here at PPC Hero have experienced some success due to the massive influx of mobile traffic, others are still wrestling with the total loss of...
Continue Reading Do Mobile Preferred Ads Actually Prefer Mobile?
As busy as the holiday rush we all know and love is, for most marketers the rest of the year is busy too. That makes it hard to plan very far ahead, and you risk having to scramble to take...
Working at a PPC agency has provided me experience with clients ranging in tech-savviness and web development resources. It's not uncommon for tracking issues to develop, and it's not uncommon for me to be the one that has to sort...
Facebook has finally decided to make our lives in the PPC world a little easier for a change with the recent updates to the Reports in the Facebook Ad Manager. Facebook now allows you to select all the columns you...
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