Join renowned PPC experts Matt van Wagner and Neil Sorensen as they tackle the PPC automation debate in our latest #ThinkPPC webinar discussion, moderated by our own Sean Quadlin.
Continue Reading Webinar Recording – Man vs Machine: The Automation Debate
Certain PPC problems are easy to spot (Falling click-through-rate, low impressions, etc). Others are more like fault lines–subtle, yet indicative of potential future problems.
Conversion Rate Optimization is a huge key to success in any PPC campaign, and there are a lot of great tools at our disposal to make it happen. However, these platforms can be intimidating for the uninitiated, and the costs...
Continue Reading Create a Content Experiment in 4 Easy Steps
Join Hanapin Marketing experts Eric Couch and Jacob Fairclough as they provide tips and metrics for measuring your PPC performance at the half-year mark.
Continue Reading 2013 Benchmarks for Your PPC Performance Webinar Recording
Whether you’re planning your initial PPC budget or evaluating your current spend every day, there are plenty of tips and strategies for spending your PPC dollars more wisely.
Continue Reading Webinar Recording – Are You Spending Your PPC Budget Wisely?
Enhanced Campaigns have been pretty controversial, as I’m sure you’re aware. While some of us here at PPC Hero have experienced some success due to the massive influx of mobile traffic, others are still wrestling with the total loss of...
Continue Reading Do Mobile Preferred Ads Actually Prefer Mobile?
As busy as the holiday rush we all know and love is, for most marketers the rest of the year is busy too. That makes it hard to plan very far ahead, and you risk having to scramble to take...
Working at a PPC agency has provided me experience with clients ranging in tech-savviness and web development resources. It's not uncommon for tracking issues to develop, and it's not uncommon for me to be the one that has to sort...
Facebook has finally decided to make our lives in the PPC world a little easier for a change with the recent updates to the Reports in the Facebook Ad Manager. Facebook now allows you to select all the columns you...
With this Excel Macro (posted inside), you can analyze every single word of every single search term quickly and automatically while you sip on some coconut water and eat your kale chips.
Continue Reading This 15 Minute Excel Macro Provides Granular Search Term Data
It’s series week on PPC Hero, and for July that means we’re all about finding you ways to save time and money on PPC. Whether that means a lightning-quick account audit or some time-saving techniques to streamline the dreaded ad...
Continue Reading Build Out Your Account With 3 Time-Saving Tips
In this week's webinar recording you get the opportunity to join landing page and conversion rate optimization experts Sam Owen (Hanapin Marketing) and Neil Patel (Co-Founder, Kissmetrics and Crazy Egg) as they go through a cross section of different landing pages to...
Continue Reading PPC Hero and Crazy Egg’s Live Landing Page Critique Webinar Recording
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