Negative keywords are an essential part to any PPC campaign. Combing through Search Query Reports to exclude the irrelevant, poor-performing, and occasionally bizarre query is probably one of the highlights of my week.
Great Stuff You Missed From Hero Conf
I don’t know about you, but I’m still in recovery mode from Hero Conf 2013. It’s taken me roughly a week to collect my thoughts, but I’m finally ready to share some of the highlights I experienced on the front lines down...
Need Better Display Traffic? Use Site Category Exclusions!
There’s a hidden side to the Display Network that we don’t often talk about. Contextual Keywords, Topics, Placements, and Interest Categories are all common Display Network tricks these days. However, you probably aren’t aware of your other option when it comes...
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Heroview: An In-depth Look At Remarketing
On today's Heroview we had Cassie Oumedian (@Cass_Oumedian) on to chat in-depth about remarketing. Cassie is an Account Manager with Hanapin Marketing with over four years of online marketing experience combined with a background of ten years of traditional marketing. Cassie has...
Ecommerce Marketing: Find More Customers and Close the Deal Webinar Recording
This weeks webinar we went over some of the best practices for guiding your customers through that path change all the time. Listen to the recording to hearHanapin Marketingexperts Jeff Allen, Amanda West-Bookwalter and Christina Hall as they discuss cutting-edge...
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What You Need to Know About Enhanced Display Campaigns
If you still need to make the jump to Enhanced Campaigns, then you’ve got a few surprises in store. Specifically, there are some new wrinkles in the way that we now bid on Display campaigns. You’re already keenly aware of...
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It Might Be Time To Revisit Your Account’s Structure
For today's lesson, we're going to start at the very beginning: structure. Before you write ads, generate keywords, segment ad groups, or build campaigns, you need to know how you're going to structure your account. What works and what doesn't?
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Migrating to Enhanced Campaigns: A Two-Week Trip Report
Since I made the jump to Enhanced Campaigns, Mobile devices are now my highest-spending, highest-traffic device. I didn’t do it out of desire, mind you, but because of necessity. It made sense for several of our accounts to opt in...
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Customize Your Analytics Dashboard for Instant Insights
Wrestling with Google Analytics can be a difficult proposition for any seasoned account manager, let alone you poor souls out there that are new to the platform. The data on display is so incredibly robust and the reporting options so...
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Enhanced Campaign Silver Linings: Geo Targeting
There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google’s new “Enhanced Campaigns” feature to Facebook...
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How To Use Attribution Modeling In Google Analytics
Today, we’ll walk you through using attribution modeling in Google Analytics. The attribution modeling tool is in beta, currently. If you were on top of your beta game enough to get in or you’re just excited about when the feature...
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PPC Myth Busting! Myth 8: Ads Should Always Be In The Top 3
This is another one that I’ve been guilty of myself: thinking that ads should be in the top 3 ad positions at all times. Thinking the top three positions is the only place you can see good returns is a...
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