On our first British Whaddya’know Wednesdays, Sam Owen tells you all about the Content Tab in Google Analytics. He walks you through all the options and gives you helpful tips on how to use the data to optimize your PPC...
Whaddya’know Wednesdays: The Where and How of Conversion Tracking
Video Blog In this week's Whaddya'know Wednesdays, PPC Account Manager Shirin Faares Miller shows you the basics of Bing, AdWords, Analytics, and Analytics e-commerce tracking. All you need to know to get started with the basics of tracking to optimize...
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Brad Geddes Presents: How to Identify Google AdWords Quality Score Problems
Is the quality score of your keywords limiting your account? How can you tell? Where do you start fixing them? In a PPC Hero first-look exclusive, Brad Geddes, voted the most influential person in PPC, teaches you how to extract...
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How to Improve Low Quality Score Keywords: A Case Study
Google is judging your keywords for quality, judging them hard. There are a lot of ways to improve low quality score keywords, and with Google’s new improvements to quality score, they’re making it a little more transparent as to what...
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The Secret PPC Formula For Account Success: The Triumphant Return of Whadda’ya Know Wednesdays
I know that you all missed Whaddaya’know Wednesdays, but cry no more. We are back. And we’re back with the best thing since sliced bread–THE secret PPC formula for account success. Hanapin Account Manager Sean Quadlin takes your through this...
PPC In Hawaii
So this week is a fun post to write. This week I will be in Hawaii enjoying my time with friends. This is one of the benefits to being an online PPC manager. I can work from where ever I...
AdWords Express Now Available in UK and Germany
Google announced that AdWords Express will now be available to all UK and Germany advertisers. Google released AdWords Express earlier this year as a way to help local merchants to get more local customers coming to their websites. In case...
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PPC Hero Knows 4 Ways To Increase Your Display Traffic
PPC Hero he has 4 simple steps to increase display network traffic, plus the time on his hands to take care of some office “chores.”
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Outsource Search or Keep it In-House?
In this case, I’m not referring to traditional manufacturers and distributors that contract an agency to sell their goods and services through search. Instead, I’m referring to online companies that possess the knowledge, ability and experience to maintain their own...
PPC Made Easy: Learn How Google’s AdWords Editor and Microsoft’s adCenter Desktop Can Simplify PPC Management
Our week-long series of PPC time saving tips is now in full swing! Today I’ll be discussing how Google’s AdWords Editor and Microsoft’s adCenter Desktop can simplify your PPC management. Being the PPC geek that I am, when Google released...
Ask PPC Hero! PPC Geo Targeting Best Practices
Last week, we received a question (well, a series of questions!) from a faithful reader regarding PPC geo targeting. Her questions were based off a post that I wrote last year, and were really focused on strategy. In lieu of...
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Learn How to Distribute Your PPC Budget between Search Engines
Last week the PPC Hero team had a discussion about what paid-search tasks advertisers have the most problems with. One of the biggest we came up with was concerning spending budgets and how they are distributed between the various search...
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