Our week-long series of PPC time saving tips is now in full swing! Today I’ll be discussing how Google’s AdWords Editor and Microsoft’s adCenter Desktop can simplify your PPC management. Being the PPC geek that I am, when Google released...
Ask PPC Hero! PPC Geo Targeting Best Practices
Last week, we received a question (well, a series of questions!) from a faithful reader regarding PPC geo targeting. Her questions were based off a post that I wrote last year, and were really focused on strategy. In lieu of...
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Learn How to Distribute Your PPC Budget between Search Engines
Last week the PPC Hero team had a discussion about what paid-search tasks advertisers have the most problems with. One of the biggest we came up with was concerning spending budgets and how they are distributed between the various search...
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Discover 5 Landing Page Design Changes that Build Authority and Boost Conversions
Welcome to day 1 of our PPC landing page optimization series. What better way to kick things off than to discuss landing page design and layout? For today’s topic, think of a landing page’s design and layout as the pieces...
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Tell Us What Landing Page Changes Drive the Most Conversions For You
One thing that we can all agree upon is that landing pages are an integral part of managing effective pay-per-click accounts. Where that agreement begins to falter is when we begin discussing how individual elements of our landing pages contribute...
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Avoid the One Size Fits All Mentality! PPC Search Engines Are Not Created Equal
When I read the Different Engines, Different Tactics article from the MSN adCenter blog, I literally felt a slap on my face. This topic zeroed in on one of my PPC weaknesses and everyone in my office could hear my...
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Why You Are Selling Your Keyword Research Short Because You Have a Poor Research Strategy
Welcome to day one of our week-long series on keyword research! Let me sum up the theme of our series: Keyword research is the foundation upon which you build your search marketing campaigns. Yes, I know, that’s the most obvious...
