Google announced that AdWords Express will now be available to all UK and Germany advertisers. Google released AdWords Express earlier this year as a way to help local merchants to get more local customers coming to their websites. In case...
Continue Reading AdWords Express Now Available in UK and Germany
PPC Hero he has 4 simple steps to increase display network traffic, plus the time on his hands to take care of some office “chores.”
Continue Reading PPC Hero Knows 4 Ways To Increase Your Display Traffic
In this case, I’m not referring to traditional manufacturers and distributors that contract an agency to sell their goods and services through search. Instead, I’m referring to online companies that possess the knowledge, ability and experience to maintain their own...
Our week-long series of PPC time saving tips is now in full swing! Today I’ll be discussing how Google’s AdWords Editor and Microsoft’s adCenter Desktop can simplify your PPC management. Being the PPC geek that I am, when Google released...
Last week, we received a question (well, a series of questions!) from a faithful reader regarding PPC geo targeting. Her questions were based off a post that I wrote last year, and were really focused on strategy. In lieu of...
Continue Reading Ask PPC Hero! PPC Geo Targeting Best Practices
Last week the PPC Hero team had a discussion about what paid-search tasks advertisers have the most problems with. One of the biggest we came up with was concerning spending budgets and how they are distributed between the various search...
Continue Reading Learn How to Distribute Your PPC Budget between Search Engines
Welcome to day 1 of our PPC landing page optimization series. What better way to kick things off than to discuss landing page design and layout? For today’s topic, think of a landing page’s design and layout as the pieces...
Continue Reading Discover 5 Landing Page Design Changes that Build Authority and Boost Conversions
One thing that we can all agree upon is that landing pages are an integral part of managing effective pay-per-click accounts. Where that agreement begins to falter is when we begin discussing how individual elements of our landing pages contribute...
Continue Reading Tell Us What Landing Page Changes Drive the Most Conversions For You
When I read the Different Engines, Different Tactics article from the MSN adCenter blog, I literally felt a slap on my face. This topic zeroed in on one of my PPC weaknesses and everyone in my office could hear my...
Continue Reading Avoid the One Size Fits All Mentality! PPC Search Engines Are Not Created Equal
Welcome to day one of our week-long series on keyword research! Let me sum up the theme of our series: Keyword research is the foundation upon which you build your search marketing campaigns. Yes, I know, that’s the most obvious...
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