If you’re a paid search practitioner, you know how important it is to be efficient and proactive with your campaigns. As the world of paid search gets more competitive, and consumer behavior changes, advertisers need tools to help them automate...
Starter Projects for New Coders
Knowing what to do can be one of the biggest challenges for new coders. In a previous article we covered choosing a language. Now you’ve made your way around tutorials on variables, loops, and functions but how can you apply...
Coding for Marketers – Where to Start
Choosing a language can be hard. This article walks you through the three main languages for digital marketing analysts.
Tools to Help You Survive the GDN Mobile App Changes
This post is a follow up to our first episode of The PPC Newsflash, the new webinar series where we will bring you expert commentary on the newest updates in the PPC industry. See the video below, or if you’re...
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Automating Bidding with Google Sheets and AdWords Scripts
In this article, we’ll cover setting up an automated bidding system using both Google Sheets and AdWords scripts. Specifically, we’ll utilize the bulk upload functionality to format and post the changes directly to AdWords.
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A Script For Identifying Ad Groups That Lack Sitelink Impressions
Behold an AdWords Script that generates a quick report to help identify opportunities with ad extensions.
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3 Easy AdWords Scripts to Analyze Your Account: Part 1
AdWords Scripts are an oft-neglected feature for most of us in PPC. They’re squirreled away in the Bulk Operations interface, they require copious amounts of Javascript know-how to make, and can be incredibly intimidating for the coding novices among us. ...
Continue Reading 3 Easy AdWords Scripts to Analyze Your Account: Part 1
