Fear not fellow PPC Heroes, Bing Ads recently announced that the Expanded Text Ads format will be compatible in their platform.
What You Should Expect From Expanded Text Ads
Google announced that advertisers will now be able to write longer, more detailed ad copy. Find out what it means for you and what to expect.
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Next Day Delivery: 17 Minutes Left!
Ever since AdWords gave us ad customizers we have been able to write text ads with dynamic elements without using scripts. Check out my case study.
PPC Facepalm: 7 Reasons Your Ads Aren’t Working
Today we’re going to review the top 7 reasons your ads struggle and how you can remedy them.
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Let’s Get That Ad Test Started Now!
Ad testing is not only a great practice for your accounts – it’s also a necessary task.
Split Test Different Concepts In Your PPC Ads
If you find that your PPC split tests aren’t completing, it usually isn’t because you have the wrong setup or your process is off. What is the reason?
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Stop Using The Same Headline
One of the most effective techniques to differentiate your ad’s headline and to increase your click through rate is to use a value proposition based headline.
Streamline How You Write Promotional Ad Copy
In order to streamline ad copy writing, there are tasks that can be completed to make the process more efficient and automate some of the repetitive work.
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My Experience With An Adult PPC Client
When emotions were pushed aside, I realized working with an adult client was a great opportunity to expand my PPC knowledge.
For The Best PPC Ads Change Your Focus
A customer doesn’t care about how long you have been in business, they care about what benefits them
Determining The Most Impactful Ad Types
Read valuable PPC information we can take from 2014 that we should be aware of for implementation in the coming year.
Write and Schedule Your Holiday Ads Now – Save Time Later
Two of the most underutilized but effective AdWords features are labels and ad scheduling. What makes these features especially tremendous is their usefulness for writing holiday ads in July, and then scheduling for Q4. The holiday season is busy enough...
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