As a digital marketer, harnessing the power of paid social campaigns – and measuring the results – is critical. You’re likely pressed by questions like, “What am I going to get from this?” or, “How much more revenue is this initiative going to provide?” The list goes on. Well, I’m here to help! Join me as together we work to unpack all things paid social. 

This seminar will be full of lessons geared to be functional for you. 

  • Learn how to structure a campaign for both scale and performance.
  • Build an optimal media plan for performance-based outcomes. 
  • Discover techniques to combat the impact of IOS 14 updates, articulate platforms, and tactics proposed in your plan. 

On the planning and strategy side, I will go in-depth on the essential building blocks of an A/B testing plan:

  • Audience approach when it comes to social ads.
  • Future-proofing your social strategy against tracking loss.
  • Establishing a tactical framework when it comes to KPIs, targeting, and tactics.

Additionally,  we’ll take a closer look at creative ad pillars to power campaign performance.  

Together, we’ll go over how to optimize and scale through a creative rotation framework, techniques on campaign performance, and how to work with underutilized social ad-tech to scale audiences and performance.

Having trouble with campaign execution? I’ve got you covered! I’ll have a 45 min session specially dedicated to learning how to maximize your social algorithm performance with pixels, event tracking, and audience modeling, plus, how to navigate through the post-IOS 14 update with a closer look at the best practices of campaign structuring.

Before ending the workshop, we’ll have a group activity to demonstrate your newfound knowledge on performance social. By working in collaboration with peers, you’ll be tasked to build an in-class paid social plan. 

Does this all sound up your alley? Join us at Hero Conf. Austin from January 31st through  February 1st to catch my Paid Social Workshop live. Get your tickets today and get ready to learn more strategic, tactical digital advertising tips from my own professional experiences.

I invite you to check out a conversation accompanied, Brainlabs’ Strategy Director, Orla McQuaid, on ways to discover how to power high-performance brands through strategic planning and paid social campaign activation for seasonal shopping.