The Impact of Facebook and How to Prove It

By Bonnie Pogorelc | @bonpogorelc

You may be doing all of this research that says you should be investing in social media, but when your CMO asks you to prove it…what do you say? There’s no doubt that especially in the B2B world, it’s hard to measure the ROI that directly came from social media. And on Facebook, it’s even harder. But you can’t argue the size of Facebook. What’s a digital marketer to do?

In this webinar, AdStage’s JD Prater and Hanapin’s Chadd Powell will dive into Facebook Analytics to show you how to find insights, along with other pro strategies to use when measuring the impact of social media on your business.

You’ll learn:

  • The ins and outs of Facebook analytics and how to measure performance
  • The metrics you should be tracking and measuring
  • Why you should invest in awareness campaigns and how to build your remarketing lists from there

 

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