The Impact of Facebook and How to Prove It

You may be doing all of this research that says you should be investing in social media, but when your CMO asks you to prove it…what do you say? There’s no doubt that especially in the B2B world, it’s hard to measure the ROI that directly came from social media. And on Facebook, it’s even harder. But you can’t argue the size of Facebook. What’s a digital marketer to do?

In this webinar, AdStage’s JD Prater and Hanapin’s Chadd Powell will dive into Facebook Analytics to show you how to find insights, along with other pro strategies to use when measuring the impact of social media on your business.

You’ll learn:

  • The ins and outs of Facebook analytics and how to measure performance
  • The metrics you should be tracking and measuring
  • Why you should invest in awareness campaigns and how to build your remarketing lists from there


Personalized Training to Become a PPC Superhero

If you could divulge your biggest challenges in paid search advertising to an expert who is highly revered by industry peers, approved by 15 US & UK agency leaders, and a driving force in PPC innovation, would you?

10 New Ways to Optimize Paid Search with Call Intelligence

Mobile search drives billions of calls to business each year, and calls convert at a higher rate than digital leads. When properly optimized, calls can have a transformational impact on your bottom line. Join this webinar to learn tactical tips and smart strategies to boost...