The Impact of Facebook and How to Prove It
You may be doing all of this research that says you should be investing in social media, but when your CMO asks you to prove it…what do you say? There’s no doubt that especially in the B2B world, it’s hard to measure the ROI that directly came from social media. And on Facebook, it’s even harder. But you can’t argue the size of Facebook. What’s a digital marketer to do?
In this webinar, AdStage’s JD Prater and Hanapin’s Chadd Powell will dive into Facebook Analytics to show you how to find insights, along with other pro strategies to use when measuring the impact of social media on your business.
- The ins and outs of Facebook analytics and how to measure performance
- The metrics you should be tracking and measuring
- Why you should invest in awareness campaigns and how to build your remarketing lists from there
Browse By Category
The 2019 Budget Season Doesn't Have to Be a Nightmare
You could just go off of a formula and call it a day, but in order to have a solid budget in place you need to take the time to prepare.
How to Build an In-Platform Facebook Ads Funnel
Facebook has many tools to help you build your funnel right in the platform, and to nurture that funnel without taking users off-platform at all.
How We Gained $21,000 More in Revenue by Changing One Color
Testing button color, or the color of any element on your page can be extremely rewarding - if it is done correctly. See how you can turn a simple test into drastic results.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
New Research! The State of PPC
This year's State of PPC annual report has arrived! Grab the download for the latest trends and benchmarks in the PPC industry.
Bing's New(ish) Automated Bidding Strategies
Bing continues to roll out automated strategies to extract more performance from your campaigns. Take a look at the two newest and how to best use them.
Google Quality Score – Should You Optimize for This Metric?
Pulling Quality Score reports in Google Ads can benefit your account by providing a guiding light on where you can optimize with future tests.
Load More »