The PPC Newsflash: Why You Should Care About the Amazon Advertising Rebrand

By Bonnie Pogorelc | @bonpogorelc

On Wednesday, September 4th, Amazon aimed to minimize confusion by launching Amazon Advertising, a combination of all the parts of the ad business – Amazon Media Group, Amazon Marketing Services, and Amazon Ad Platform. Amazon is listening to its advertisers, and this news gives us all hope that the platform will continue to evolve to be the digital marketer’s dream advertising channel.

What does this consolidation mean for you? Will we have easier access to the video and display ads for vendor central? This could mean a whole new level of advertising we previously didn’t have access to.

Jump ahead of your competitors and join President Jeff Allen and Amazon experts Tanner Schroeder and Zach Bruner on the latest episode of the PPC Newsflash, the webinar series where we help marketers become heroes by making sense of the frequent and often jarring changes in the digital marketing industry.

You’ll learn:

  • Everything that has changed on the Amazon Advertising platform, and why it changed
  • How the consolidation of services will affect your Amazon marketing strategy
  • You’re the first to hear about this…now what to do?

 

Not sure you can make it live? We get it, life is busy and breaking PPC news doesn’t wait. If you go ahead and register, we’ll send the video recording and podcast version to your inbox so you won’t miss a beat.

 

 

 

 

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