The Strategy Behind Display Network Exclusions

Did you know that sometimes you should exclude automatic placements that have converted?  Or that excluding at the URL level can be a waste of time, if not done right?  Do you know how to sort the information based on your goal metrics?  In this PPC howto, pay per click expert Jessica Niver gives an in-depth explanation of these questions, while also revealing other strategies for managing the display network.  Display network exclusions are a cornerstone of advertising on Google, and this video will help you master them!

Check out our other PPC how-to videos:

PPC Management For Large Accounts

ppc management, ppc account management, ppc campaigns, online traffic, ppc, sem
In this PPC how-to, Hanapin Marketing's search engine marketers discuss how to manage large pay per click accounts.

 

 

 

 

 

 

 

 

 

How To Set Up Conversion Tracking In Google Adwords

conversion code, google conversion, conversion tracking, google adwords, ppc
In this how-to video, we show you how to set up conversion tracking in Google AdWords, and then how to make sure it's up and running correctly.

 

 

 

 

 

 

 

 

 

For even more how-to videos, check out PPC Hero’s Video Blog Category!


Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

The Hero Conf Difference

Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.