The Strategy Behind Display Network Exclusions

By Jessica Rooney | @Hanapin

Did you know that sometimes you should exclude automatic placements that have converted?  Or that excluding at the URL level can be a waste of time, if not done right?  Do you know how to sort the information based on your goal metrics?  In this PPC howto, pay per click expert Jessica Niver gives an in-depth explanation of these questions, while also revealing other strategies for managing the display network.  Display network exclusions are a cornerstone of advertising on Google, and this video will help you master them!

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