The Strategy Behind Display Network Exclusions

Did you know that sometimes you should exclude automatic placements that have converted?  Or that excluding at the URL level can be a waste of time, if not done right?  Do you know how to sort the information based on your goal metrics?  In this PPC howto, pay per click expert Jessica Niver gives an in-depth explanation of these questions, while also revealing other strategies for managing the display network.  Display network exclusions are a cornerstone of advertising on Google, and this video will help you master them!

Check out our other PPC how-to videos:

PPC Management For Large Accounts

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In this PPC how-to, Hanapin Marketing's search engine marketers discuss how to manage large pay per click accounts.

How To Set Up Conversion Tracking In Google Adwords

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In this how-to video, we show you how to set up conversion tracking in Google AdWords, and then how to make sure it's up and running correctly.

For even more how-to videos, check out PPC Hero’s Video Blog Category!

The Rise of The No-Click Search Results

Searching for answers and data has never been easier thanks to the help of search engines. Here we’ll discuss the effect that no-click cost is having on ppc, including the growing popularity of voice search.

How to Drive Calls that Actually Convert

Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.