Every year, PPC Hero launches the Top 25 Most Influential PPC Experts. We’ve found it to be a very popular and resourceful list for many of our PPC allies, both new and old.

Last year, we decided to launch a list entirely based on conversion rate experts and had quite an overwhelming response for it. So much so that we decided to make it an annual list, just like our PPC expert list! You can find last year’s list here.

This year we tweaked our formula a little bit to make sure we were calculating what makes someone truly influential in the CRO industry. The quick and dirty version is: We measured Vote Totals, Social Impact, and Traditional Influence for each person that received a vote. The Impact scores took into account only what someone has done within the last year to truly stay up-to-date as an influential expert.

So without further ado, it is time to announce the official list!

*Note – Like all of our fun lists, no employees of Hanapin Marketing are eligible for this list.


Formula and Methodology

The ranking formula and methodology mirrors our Top 25 Most Influential PPC Expert list. We scored experts based on traditional information like speaking engagements, blog posting, and book publishing, as well as on non-traditional info like social impact and of course, voting by you! To see a complete breakdown of the methodology, check out our Top 25 Most Influential PPC Experts in 2015 list.