[Webinar Presentation] Cutting-Edge Tactics To Spy On Your PPC Competition
October 25, 2014
Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in place, but you should be aware of the various tools available to do a competitive analysis. Are you questioning who your competitors are or how good their campaigns are? Do you know the good and the bad of bidding on competitors keywords?
In the presentation, experts from SEMrush and Hanapin Marketing discuss leading tactics in competitor research that will give you a leg up on your competition.
You’ll get expert-level PPC tips like:
*When and why you should do competitive research
*Research tools you should be using and best practices for them
*The pros and cons of bidding on competitor terms
Here is the slide presentation:
Browse By Category
Remarketing to User Actions Instead of Page Visits
Explore how to use Google Tag Manager to segment your remarketing audiences to test out new user behavior such as user actions.
In-Market Audiences: Bing's Latest Targeting Feature
Bing Ads recently released a new intent based audience targeting for search campaigns called in-market audiences.
Automated Bidding Strategies By The Numbers
Explore the numbers that will be useful in determining which automated bidding strategy aligns with your goals and the data needed to get that strategy off the ground.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Responsive Search Ads: Why We Love/Hate Them
We've had some time to try out the new RSA's, and it's time for an honest discussion.
Facebook Ads Auction: How Does It Work?
Curious as to how Facebook Ads Auction works? Get a breakdown of the auction components to get a better understanding.
New Research! The State of Paid Social
In our new 2018 State of Paid Social report, we share the latest data on paid social advertising trends in a variety of networks including Facebook, Linkedin, Instagram, Pinterest, and Youtube, collected from over 400 marketers at brands and agencies.
Load More »