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Category: Competitive Analysis

The Great Brand Keyword Debate: What You Need To Consider

We have been answering the questions of “Should I bid on my brand keywords?” and “Should I bid on competitor keywords?” since Google AdWords (now Google Ads) was first introduced. We all have personal opinions about the ethics of bidding on competitor keywords, but it...

Competitor Analysis & CRO with SEMrush

Competitor analysis helps clarify the user journey by giving you the full view of the competitor landscape. This article takes a look at how to use SEMrush to complete competitor analysis. 

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