It’s easy to get overwhelmed by the volume of data and reports available to you, even within a single channel like your search ads. But analytics data is the most powerful weapon you have when optimizing your ad campaigns for maximum effectiveness. Without solid, predictive data, you could waste thousands of dollars learning things the hard way. But which data can reliably make a big difference in the performance of your campaigns, and how do you know which tactics to use?
In this webinar recording, Matt Umbro, Senior Account Manager at Hanapin Marketing, editor of PPC Hero, and creator of #PPCChat, discusses PPC analytics tactics that can make or break your performance.
In this webinar, Matt will present epic insights to help you:
- Use goal and revenue data to better optimize your PPC campaigns
- Better understand what happens after the ad click
- Compare conversions and conversion rates across all channels of your campaigns to see a more complete picture of what works—and what doesn’t
- Analyze key points along the purchase journey, like top landing and exit pages, for an immediate boost in ROI
The webinar recording is located HERE
And here is the slideshare presentation:
Browse By Category
The PPC Newsflash: Take Advantage of the New Google Text Ad Changes
In this podcast, Hanapin experts Matt Umbro and Jeff Allen discuss the new Google Ads update, how it will affect the PPC industry, and give you ways you can take advantage of this extra ad space.
LinkedIn Ads: How Videos are Performing
LinkedIn’s release of video ads gives advertisers an opportunity to test the informational power of video in a B2B focused environment.
Amazon Updates Seller Central & AMS Campaign Manager Features
Amazon is back at it again with more updates to the campaign manager on both the Seller Central advertising platform and Vendor Central AMS platform.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN
When we heard the news about the targeting changes, our analysts got to work...and we have a solution!
The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
Learn how to employ a non-branded campaign strategy that will increase traffic, capture new customers, and beat the competition.
Is AI the Secret to Google Ads Success?
Stay in the running with your competitors on Google Ads, but don't stop there! Conquer them!
Load More »