Setting up a high-performing AdWords campaign can seem like a start-and-stop affair, with roadblocks and obstacles at every turn. Hanapin Marketing’s Senior Digital Advisor, Kayla Kurtz, is responsible for squeezing ROI from hundreds of thousands of dollars of budget each month. In her role, she has overcome the obstacles and heard the questions that stymie even the most determined online advertisers. She will share her plans, insights and workarounds to help search engine marketers obtain the results they work so hard for. Michael Stricker is SEMrush’s Marketing Director and will draw on his consulting experience to help define and diagnose issues according to the symptoms, and demonstrate helpful ways to gain insights using SEMrush.
In this new webinar on November 20, 2014 at 12:00pm EST, you’ll learn:
- Budget allocation – how much is too much? Too little? Or, just enough? Am I of local stature and relevance, or of national significance?
- Ad copy and CTR – Can competitive ad research help me get a leg up?
- When clicks drop – diagnosing the cause, be it competitors, keywords, prices/offers or our own copy?
- Declining Paid Ad search impression share – what is making us invisible?
- When CPC rises and budget exhausts – how to select keywords by CPC or competition level?
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The PPC Newsflash: Take Advantage of the New Google Text Ad Changes
In this podcast, Hanapin experts Matt Umbro and Jeff Allen discuss the new Google Ads update, how it will affect the PPC industry, and give you ways you can take advantage of this extra ad space.
LinkedIn Ads: How Videos are Performing
LinkedIn’s release of video ads gives advertisers an opportunity to test the informational power of video in a B2B focused environment.
Amazon Updates Seller Central & AMS Campaign Manager Features
Amazon is back at it again with more updates to the campaign manager on both the Seller Central advertising platform and Vendor Central AMS platform.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN
When we heard the news about the targeting changes, our analysts got to work...and we have a solution!
The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
Learn how to employ a non-branded campaign strategy that will increase traffic, capture new customers, and beat the competition.
Is AI the Secret to Google Ads Success?
Stay in the running with your competitors on Google Ads, but don't stop there! Conquer them!
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