Finding good help: it’s like the great professional field leveler. No matter how good you are at doing what you do, it doesn’t really mean you’re gonna be great at finding someone else who is good at whatever you need...
Continue Reading Who’s Hot, Who Not: Finding A Great PPC Team
Like many of you, I enjoyed a quintessential summer weekend during this past 4th of July holiday. I feel like I did almost everything people enjoy doing on warm summer days. My activities included spending time at the pool, eating...
Continue Reading How to Make Your Summer PPC Campaigns Sun-sational
In my last post I discussed how to understand traffic trends in your PPC accounts. We went over looking at year-over-year data, utilizing tools such as Google Trends, keeping an eye on what your competitors are doing and staying abreast...
Continue Reading Staying Ahead of Shifts in PPC Traffic -Part 2
The great thing about PPC is that it is easy to track and measure. When you link your PPC account with Google Analytics or other data program, you can exponentially expand your wealth of data to really understand who your...
Continue Reading Using Data Trends to Indentify PPC Opportunities
Changing keyword bids is going to be a task that faces you with some regularity if you’re managing any PPC account. It would be fantastic if we could just manage ad group bids and never consider the cost of our...
Knowing your audience is essential to knowing where to target your ads, but sometimes you don’t know your audience as well as you think you do. You can gain valuable information about your audience through your conversion form. If you...
As a PPC campaign manager for business-to-business (B2B) clients, there’s one question I always ask: “Will you share your leads with me?” I don’t want to muscle in on their territory. I want to know how effective their PPC campaign...
It is easy to get lost in the details of bids and keywords with your PPC account but have you asked yourself recently what are you really trying to achieve? It may seem like a silly question but think about...
One thing we do regularly for our clients is run search query reports from Adwords and MSN, pull all queries that are resulting in unqualified impressions or clicks, and add those in as negatives. Doing this can really help narrow...
Continue Reading Find Irrelevant Traffic Before It Finds You
Anyone who has been working on a PPC account for a while- whether it be your own or a client’s- probably reaches a point of inspiration deficiency. A new PPC account can be like a new toy (if you’re not...
In this case, I’m not referring to traditional manufacturers and distributors that contract an agency to sell their goods and services through search. Instead, I’m referring to online companies that possess the knowledge, ability and experience to maintain their own...
Now that the holiday festivities and hangovers are over with, it’s time to determine whether or not you pre-holiday optimization efforts were effective. So, what questions do you need to ask and what numbers do you need to evaluate? Impressions...
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