Negative keywords are an essential part to any PPC campaign. Combing through Search Query Reports to exclude the irrelevant, poor-performing, and occasionally bizarre query is probably one of the highlights of my week.
Bing has decided to bring another analysis tool to the table this month. PPC Heroes love anything that makes the path between us and extreme optimization as short as possible. The most recent features applies to Search Query Reports We …
For today’s lesson, we’re going to start at the very beginning: structure. Before you write ads, generate keywords, segment ad groups, or build campaigns, you need to know how you’re going to structure your account. What works and what doesn’t?
Having an effective negative keyword strategy is one of the cornerstones of a successful PPC account. Negative keywords, implemented correctly will save you money, increase the relevancy of your audience and improve your click-through rates. I’ve listed what I consider …
Scenario: you’ve watched your account’s clickthrough rate steadily increase over the past few months, but you’re not seeing an increase in conversions. Seems illogical, right? More clicks should mean more conversions?!?! As I’m sure you already know by now, your …
Isn’t love a pain? We promised we would help you show some love to your PPC accounts with this month’s series and all the TLC advice has been delivered! Our topics covered increasing CTR, uploading negatives in a less-than-friendly Bing …
Have a love/hate relationship with the adCenter editor? Us too. Read about how you can make up after a break up and your account will be better for it! Today’s series post is about uploading negatives in bulk in a couple of really simple steps.
Twenty eleven brought us some strange, sometimes shocking, usually funny search queries. The whole Hanapin office had a great time mining our reports to bring you these gems. We had some great WTQ post tributes to icons such as Justin …
I’m going to apologize right off the bat for this tired cliché, but not all keywords are created equal. There are, in fact, tons of keywords you don’t want anywhere near your campaigns, driving ‘bad’ traffic to your website. In …
Success, in my opinion, has become synonymous with a few core characteristics, such as resiliency and having the ability to think quickly on your feet. As paid search marketers, we are certainly no exception to these principals because we’re constantly …
