News Updates

The latest breaking PPC news and our reactions and predictions.

Boost Your AdWords CTR with Sitelink Descriptions

By , Senior Account Analyst at Hanapin Marketing

Sitelinks have been a staple of best practices since they were introduced. Sitelinks help searchers find topical information beyond the specified landing page of your ad. Last February, enhanced campaigns brought a little spice to sitelinks by including descriptions. Additional lines of text were added from your other ad copy to flesh out the sitelinks. These provided extra detail to…

The Top 25 Most Influential PPC Experts in 2013

By , Director of Inbound Marketing at Hanapin Marketing

It's that time again, PPC land! After much deliberation (and vote counting!), we have arrived at this year's list of Most Influential PPC Experts. We don't want to delay the results, so scroll past the infographic for more information about how we arrived at the final list. One important disclaimer: To avoid a conflict of interest, no PPC experts from…

Google’s Auction Insights Just Got Even More Awesome

By ,

Auction insights, Google’s tool for comparing your performance with other advertisers, is amazing.  We’ve written about it in these parts before and we’ve even spoken about it at Hero Conf (as part of the Sizing Up the Competition panel). They’re powerful, and it’s sort of crazy that Google is even willing to share that information with all of us.  It…

Benchmark Your Display Campaigns with Google’s New Tool

By , Account Manager at Bing Ads

Determining the overall success of a Display campaign can be difficult. While we can tell whether or not it's been a success for us in the limited context of our own accounts, we're often left stumbling in the dark when it comes to our performance versus the competition. Luckily, Google has provided us with a new tool to examine just how…

Worlds Colliding: Mobile Browsing Seriously Impacts Brick and Mortar Shopping

By , Director of Inbound Marketing at Hanapin Marketing

Google just released a serious bit of research about mobile browsing. What else is new, right? Except this hunk-a-burin' insight is strictly focused on mobile-meets-retail shopping habits, and their findings have the power to deliver legitimate value for your mobile ad strategy. The key takeaway? A vast majority of smartphone users use their phones to help them shop in brick-and-mortar…

Google Tweaks Enhanced Campaigns for the Better: Ad Group Level Bid Modifiers

By ,

The PPC obsessed folks of the world received a bit of a win yesterday when Google announced that they will be releasing ad group level mobile bid adjustments soon.  This comes on the heels of the release of enhanced campaigns where mobile was set to be included by all campaigns by default, a change that was accompanied by mobile bid…

Full Value of Mobile – A Dream Coming True?

By ,

Earlier this week Google announced the Full Value of Mobile Initiative. As Google puts it, people take a variety of online and offline actions on their smartphones, including calling a business, downloading an app, looking for directions to a store, or starting research about products/services that lead to a purchase on another device. But marketers do still not completely understand…

Google AdWords Picks the Final Four Champion

By ,

Okay, so it's not AdWords directly who's picking the winner, but I put together a new statistic to rank each and every team in the NCAA Men's Tournament by some of the metrics that matter in PPC: namely search volume and cost per click.  It's as if the RPI was replaced by a Google Pricing Index (a totally made up…

“Big Facebook Reveal” Actually IS Pretty Big News!

By , Senior Account Manager at Hanapin Marketing

Facebook has rolled out an improved News Feed that will most certainly persuade you and your clients to give Facebook ads a shot. Yesterday The Man himself, Facebook CEO Mark Zuckerberg, led a presentation about the new News Feed that Facebook has spent months designing.  The three big ticket items involve standardizing the user interface for all devices, improving image…

Infographic: How Google Makes Money From Mobile

By , Director of Inbound Marketing at Hanapin Marketing

Our friends at Wordstream have created a new infographic displaying some really awesome (and easy to read) information about the different inroads Google has created into the mobile device world, either directly or indirectly related to PPC. We thought it was interesting and figured you might too. Enjoy! (Click to enlarge)