News Updates

The latest breaking PPC news and our reactions and predictions.

Stop Wasting Time On MCC Data With Cross-Account Conversions

By , Senior Account Manager at Hanapin Marketing

Since the release of Google Tag Manager, we have continued to confirm Google’s suspicions that yes we do like simplification of processes. The newest feature available is the Cross-Account Conversion Tracking option. Cross-conversion tracking is the placement of one snippet of conversion code across multiple accounts in your MCC. You create a conversion that spans all of these accounts and…
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New Mind Blowing % Change Advanced Filters in AdWords

By , Senior Account Manager at Hanapin Marketing

If you are anything like this guy and myself, your mind has been totally blown with AdWords latest update to the reporting suite that now allows you to apply advanced filters on KPI metrics to compare performance % change trends over a period of time directly in the AdWords UI. Whether you are an SEM account manager, digital marketing executive…
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Bing Updates Incremental Bidding to Align with Enhanced Campaigns

By , Senior Account Manager at Hanapin Marketing

Bing recently updated they way incremental bids are calculated to mimic AdWords enhanced campaigns to allow for easy importing into Bing. The update (which started in July) will use multiplicative percentages, instead of adding multiple bid adjustments together as the platform did previously: “Beginning in July 2013, we are updating the way we calculate multiple incremental bids. As we go…
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Facebook Reports Get an Extreme Makeover

By , Senior Account Manager at Hanapin Marketing

Facebook has finally decided to make our lives in the PPC world a little easier for a change with the recent updates to the Reports in the Facebook Ad Manager. Facebook now allows you to select all the columns you want including: ad performance, spend, URL conversions, unique clicks, unique click through rate (CTR), cost per unique click, cost per…
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Stay Ahead of the Game with Google’s Newest Dashboard

By , Account Manager at Hanapin Marketing

Earlier this week Google unveiled a new resource, the Dashboard for Research Insights. This dashboard offers a few really cool features, most notably putting Google’s research in one easy to use destination. This won’t directly help you manage your account but can be very helpful overall. While managing an account is its own game there is also the need to…
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