News Updates

The latest breaking PPC news and our reactions and predictions.

Full Value of Mobile – A Dream Coming True?

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Earlier this week Google announced the Full Value of Mobile Initiative. As Google puts it, people take a variety of online and offline actions on their smartphones, including calling a business, downloading an app, looking for directions to a store, or starting research about products/services that lead to a purchase on another device. But marketers do still not completely understand…

Google AdWords Picks the Final Four Champion

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Okay, so it's not AdWords directly who's picking the winner, but I put together a new statistic to rank each and every team in the NCAA Men's Tournament by some of the metrics that matter in PPC: namely search volume and cost per click.  It's as if the RPI was replaced by a Google Pricing Index (a totally made up…

“Big Facebook Reveal” Actually IS Pretty Big News!

By , Senior Account Manager at Hanapin Marketing

Facebook has rolled out an improved News Feed that will most certainly persuade you and your clients to give Facebook ads a shot. Yesterday The Man himself, Facebook CEO Mark Zuckerberg, led a presentation about the new News Feed that Facebook has spent months designing.  The three big ticket items involve standardizing the user interface for all devices, improving image…

Infographic: How Google Makes Money From Mobile

By , Director of Inbound Marketing at Hanapin Marketing

Our friends at Wordstream have created a new infographic displaying some really awesome (and easy to read) information about the different inroads Google has created into the mobile device world, either directly or indirectly related to PPC. We thought it was interesting and figured you might too. Enjoy! (Click to enlarge)

2 Useful Ways To Improve Your Campaigns With New Analytics Change History

By , Senior Account Manager at Hanapin Marketing

When big changes, like Google's Enhanced Campaigns, hit the news stream, people can’t stop talking about it. But what about all of those changes that occurred amidst the confusion and excitement that no one ever noticed? In 2012, Pope Benedict XVI tweeted for the first time ever and only hours later the world's attention was pulled away by new Taylor Swift…

AdWords Editor 10.0.1 Is Here and it Supports Enhanced Campaigns

By , Associate Director of Paid Search at Hanapin Marketing

If you've been following any of the discussions we've been having on PPC Hero or our webinars concerning Google's new Enhanced Campaigns, you might have heard me saying that I was waiting for the new version of AdWords Editor before I even attempt to 'enhance' most of my campaigns.   Well ladies and gentlemen, that day has arrived! AdWords Editor…

Enhanced Campaign Answers: Webinar Recording

By , Director of Inbound Marketing at Hanapin Marketing

We approached this webinar with the idea that Google’s Enhanced Campaigns update to AdWords had a lot of people asking questions, and it didn’t take long for that little hypothesis to prove correct! Watch the recording below to see Jeff Allen & Sam Owen of Hanapin Marketing, Larry Kim of Wordstream and Elizabeth Marsten of Portent answer common questions, including…

Search Funnels Have Arrived in the AdWords Interface. Use Them.

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Lost amid last week’s reactions to Google’s new Enhanced Campaigns was a pretty nifty enhancement to the Google interface.  Search funnel information is now available for inclusion in the AdWords reporting, right alongside the rest of your data.  As long as you have conversion tracking active in your account, you can add in these columns to get even more insight…

Google Says “Do Mobile or the Kitten Gets It”

By , Account Manager at Bing Ads

There is so much going on in the world of PPC lately that we're spending an entire week introducing the changes and letting you know how to make the most of them.  It goes beyond Google's new "Enhanced Campaigns" feature to Facebook and Analytics. Over the next week, PPC Hero is going to take a look at each of these…

Yahoo! to Start Partnering with Google on Contextual Targeting

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Man, it's been a crazy week in PPC.  And it keeps getting crazier. Yesterday Yahoo! announced that they're adding Google as an ad partner for contextually targeted ads on the display network.  They say that they agreement is "global" and "non-exclusive" and that it includes placements on "various Yahoo! properties" along with "certain co-branded sites." According to the Wall Street…