News Updates

The latest breaking PPC news and our reactions and predictions.

Google Is Getting Strict With Unique Product Identifiers

By , Account Manager at Hanapin Marketing

  132 SHARES
Google has made several releases and updates to Google Shopping over the last few weeks. In February, Shopping campaigns were made available to all Product Listing Ads and this last week, AdWords API was opened up for Shopping campaigns as well.  With all this new availability for Shopping campaigns, we should also begin to see an increase in quality enforcement…
Search Ads Road Focus PPC Hero

Hanapin Marketing Celebrates 10 Years!

By , Communications Coordinator at Hanapin Marketing

  117 SHARES
We are so excited to tell you that on February 3, 2014, Hanapin Marketing turned 10! In the past 10 years and on top of the many services we offer as an agency, we've brought new ventures to the ppc world like the PPC Hero Blog, PPC Hero Pro (our innovative tools platform), and Hero Conf, a popular ppc conference.…
Tools Work Desk PPC Hero

A Case for Automated Bid and Budget Management [New Webinar]

By , Communications Coordinator at Hanapin Marketing

  108 SHARES
With all the buzz surrounding Acquisio’s Bid & Budget Management feature, we wanted to take the time to show you how it works, and who it’s working for. On February 20th at 12pm EST, Jeff Baum of Hanapin Marketing will present several case studies demonstrating effectiveness of Bid & Budget Management, and give you some insight into how it's helping…
Lead Gen Coins In Water PPC Hero

Google to Receive More Insight from Muted Ads

By , Previous Account Manager at Hanapin Marketing

  166 SHARES
Targeting a relevant audience is essential for PPC ads. Whether in the Search or Display Network, considerable time and attention is taken to ensure you are reaching an appropriate audience. A while back, Google introduced a new method to help determine uninterested viewers. In July 2012, Google ushered in a new tool to mute certain ads on the Display Network, using…
Targeting Competition PPC Hero

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