News Updates

The latest breaking PPC news and our reactions and predictions.

The Top 25 Most Influential PPC Experts in 2013

By , Director of Inbound Marketing at Hanapin Marketing

It's that time again, PPC land! After much deliberation (and vote counting!), we have arrived at this year's list of Most Influential PPC Experts. We don't want to delay the results, so scroll past the infographic for more information about how we arrived at the final list. One important disclaimer: To avoid a conflict of interest, no PPC experts from…
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Google’s Auction Insights Just Got Even More Awesome

By ,

Auction insights, Google’s tool for comparing your performance with other advertisers, is amazing.  We’ve written about it in these parts before and we’ve even spoken about it at Hero Conf (as part of the Sizing Up the Competition panel). They’re powerful, and it’s sort of crazy that Google is even willing to share that information with all of us.  It…
Auction Insights Little Boy

Benchmark Your Display Campaigns with Google’s New Tool

By , Senior Account Manager at Hanapin Marketing

Determining the overall success of a Display campaign can be difficult. While we can tell whether or not it's been a success for us in the limited context of our own accounts, we're often left stumbling in the dark when it comes to our performance versus the competition. Luckily, Google has provided us with a new tool to examine just how…

Worlds Colliding: Mobile Browsing Seriously Impacts Brick and Mortar Shopping

By , Director of Inbound Marketing at Hanapin Marketing

Google just released a serious bit of research about mobile browsing. What else is new, right? Except this hunk-a-burin' insight is strictly focused on mobile-meets-retail shopping habits, and their findings have the power to deliver legitimate value for your mobile ad strategy. The key takeaway? A vast majority of smartphone users use their phones to help them shop in brick-and-mortar…

Google Tweaks Enhanced Campaigns for the Better: Ad Group Level Bid Modifiers

By ,

The PPC obsessed folks of the world received a bit of a win yesterday when Google announced that they will be releasing ad group level mobile bid adjustments soon.  This comes on the heels of the release of enhanced campaigns where mobile was set to be included by all campaigns by default, a change that was accompanied by mobile bid…
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