News Updates

The latest breaking PPC news and our reactions and predictions.

Say “Hello” To Twitter Tailored Audiences… Again

By , Account Manager at Hanapin Marketing

Twitter first started talking about tailored audiences back in July. Last month, they decided to give it to everyone. These tailored audiences included retargeting options and finding people who have shown interest in your industry outside the realms of Twitter. This week, Twitter did it again. They released a new set of tailored audiences, which have the power to use…
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Google’s New Campaign Type: Search with Display Select

By , Associate Director of Paid Search at Hanapin Marketing

Google has announced it’s replacing the default ‘Search & Display Networks’ campaign setting with a new and improved setting called “Search with Display Select.”  This new default setting provides “improved signals and methods of predicting when and where your ads are likely to perform best, and sets a higher bar for when to show them”. According to initial tests, Google states…
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Find Quick Wins With AdWords’ New Opportunities Tab

By , Senior Account Analyst at Hanapin Marketing

Earlier this week Google introduced the new opportunities tab. The old opportunities tab offered suggestions on keywords, bids, and budgets. All the things that you might not know are limiting you. Based on the performance of your account the system might suggest bumping up your budget. It may also offer more keywords similar to the ones you have in your…
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One More Moving Part To Ad Rank – Don’t Get Left Behind!

By , Senior Account Manager at Hanapin Marketing

This past month we saw the big release of Google’s new approach to your ad position: the Ad Rank Algorithm. This algorithm now looks at an additional factor, expected positive impact of an ad, when determining which ad will show and where. When an auction used to be determined by Quality Score and max. CPC, now if both of those…
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How New Shopping Campaigns Are Giving PLAs A Jolt!

By , Senior Account Manager at Hanapin Marketing

Google has heard our requests for more insights into our Product Listing performance, and has replied with the introduction of Shopping campaigns. This newest beta promises to knock the socks off your traditional PLA campaign. The new Shopping campaigns include insights about your product performance, competition, and increased reach for optimizing your bids and settings. To set up this kind…
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