Last week’s Microsoft adCenter upgrade was the culminating move in a lengthy process they’ve been running through for the better part of a year. Microsoft stands by the fact that things their users write in the forums and help centers turn into action and that this is just an example of their “open ear” policy. So for those of us who may have lost track of all the budgeting options changes in adCenter…cheat sheet! Read on!
Microsoft has announced that they’ll be changing the way broad and phrase match types behave in adCenter. They cited the reason for the change as wanting to give advertisers improved relevancy and better performance when utilizing these match types.
In an email today from Google to AdWords advertisers, Google announced enhancements to their click-to-call functionality in AdWords ad text. This is important information to have because these enhancements will impact charges on clicks to these phone numbers. What are …
Google announced yesterday that they are rolling out improvements to the +1 Button already. Does that mean the name changes to Google +1.1? Faster is always better so they decreased the load time of the actual button and of the …
Google has officially announced the introduction of AdWords Express this week, much to the delight of local advertisers who have been waiting since October to get their hands on it! So what is this AdWords Express? Read on and find out!
Back in November of last year, Google announced that they would be starting the slow roll-out of a feature in AdWords that would allow advertisers to get more phone calls for the advertisements and track those calls with detailed reports. It took a long 8 months, but the wait is finally over…call metrics are now available to all advertisers in the United States and Canada! Read on to get the details!
Yesterday, Felicia wrote about a game-changing announcement from Google about the reintroduction of keywords in Display Network campaigns. And today brings another curveball from Google: “Top vs. side” report segmentation. Like Roy Halladay, this curveball sounds like it has the …
Some of the greatest game changers have been because of a bad call or a change in the rules. Fortunately for us PPC Managers, Google gave us a game changer yesterday! Read on to see how this affects your Display Network settings and if you want a good baseball reference!
Back in May, Google announced they would soon be rolling out targeting options that would allow account managers to specifically target tablets. Some of you may have had limited access to these targeting options during testing, but as of today those options are available for all AdWords users! Keep reading to learn about the new targeting feature and how it could help your account performance!
Microsoft has been releasing updates for weeks regarding upcoming mobile advertising upgrades to their adCenter interface, and one of them has finally launched! Keep reading to find out which one and how you can use this new feature to boost your PPC performance!
