News Updates

The latest breaking PPC news and our reactions and predictions.

Celebrating Crayola Crayon Day on March 31

By , Communications Manager at Hanapin Marketing

  86 SHARES
March 31, 1903 marked the first day Crayola Crayons came into the market. The first Crayola crayons came in a box 8 and sold for 5 cents. Today, the original makers of the crayon, Binney & Smith, produce about 7 million crayons every day in 120 colors. There are 23 reds, 20 greens, 19 blues, 16 purples, 14 oranges, 11…

Google Is Getting Strict With Unique Product Identifiers

By , Account Manager at Hanapin Marketing

  122 SHARES
Google has made several releases and updates to Google Shopping over the last few weeks. In February, Shopping campaigns were made available to all Product Listing Ads and this last week, AdWords API was opened up for Shopping campaigns as well.  With all this new availability for Shopping campaigns, we should also begin to see an increase in quality enforcement…

Hanapin Marketing Celebrates 10 Years!

By , Communications Manager at Hanapin Marketing

  117 SHARES
We are so excited to tell you that on February 3, 2014, Hanapin Marketing turned 10! In the past 10 years and on top of the many services we offer as an agency, we've brought new ventures to the ppc world like the PPC Hero Blog, PPC Hero Pro (our innovative tools platform), and Hero Conf, a popular ppc conference.…

A Case for Automated Bid and Budget Management [New Webinar]

By , Communications Manager at Hanapin Marketing

  105 SHARES
With all the buzz surrounding Acquisio’s Bid & Budget Management feature, we wanted to take the time to show you how it works, and who it’s working for. On February 20th at 12pm EST, Jeff Baum of Hanapin Marketing will present several case studies demonstrating effectiveness of Bid & Budget Management, and give you some insight into how it's helping…

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