Welcome to our "Next Level PPC & SEO With Google Analytics" webinar recording!
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Enhanced Campaign Silver Linings: Geo Targeting
There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google’s new “Enhanced Campaigns” feature to Facebook...
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A detailed look at Google’s new Enhanced Sitelinks
This week on PPC Hero we’ve been focusing on all the big new and exciting changes happening in the PPC world. If you haven’t heard yet, Google is rolling out its new Enhanced Campaigns at present and you’ll be forced...
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Are Enhanced Campaigns Going to Ruin Your PPC Accounts?
Google’s looming Enhanced Campaigns update to AdWords has a lot of people asking questions. Maybe you’re trying to decide if it’s good or bad, or you’ve already decided, or maybe you’re just trying to make sure your campaigns don’t tank...
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Facebook’s New Conversion Tracking is Pretty Great
There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google’s new “Enhanced Campaigns” feature...
Continue Reading Facebook’s New Conversion Tracking is Pretty Great
Google Says “Do Mobile or the Kitten Gets It”
There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google’s new “Enhanced Campaigns” feature...
Continue Reading Google Says “Do Mobile or the Kitten Gets It”
The Beginner’s Checklist of What To Do in the First Month of Your AdWords Optimization: Part 2
This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. This is part 2, for part 1 see here. ————————————————– This...
Video Ads the Next Big Thing for Facebook?
If you’ve followed this Ads in the Wild column for long, you’ll know that I’m a fan of both sponsored stories and video functionality. I like sponsored stories not only because they lend social credibility to the ad, but because...
Yahoo! to Start Partnering with Google on Contextual Targeting
Man, it’s been a crazy week in PPC. And it keeps getting crazier. Yesterday Yahoo! announced that they’re adding Google as an ad partner for contextually targeted ads on the display network. They say that they agreement is “global” and...
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Meet PPC Heroes From Across The Globe!
Hero Conf Registrations are pouring in. See where attendees and speakers will be coming from to join us at Hero Conf 2013!
Google To Force You To Go Mobile With Enhanced Campaigns
So for those of you in PPC land who were stuck under a rock for the past 24 hours – Google announced their exciting new ‘Enhanced Campaigns’. The main idea seems to be two-fold. On the one hand, make things...
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Ultimate Guide to Acronyms and Terminology is Now Live!
The world of PPC is loaded with jargon. Coping with the huge amount of acronyms and terms that sound a little bit like one another but mean completely different things (the display network and a display URL even have the...
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