Have you wanted to take some courses or certifications in PPC but didn’t want to waste your money if the course turned out to be mostly fluff? Me too. That’s why I am ecstatic that the people behind MarketMotive® have...
Continue Reading Will MarketMotive PPC Certification Keep You Out of the Unemployment Line?
At Hanapin, we encourage our clients to test out many different advertising platforms to see which work best for their business. From my experience, one of the hardest platforms to get clients to buy in to is Facebook. Even though...
Continue Reading Are Facebook Leads Less Valuable Than Google Leads?
You may have noticed while getting your analytics on yesterday or today that Google Analytics has gotten a new look. Google’s announcement of the change states that they’ve made changes to pretty much everything, which has been confirmed by outside...
I’m very excited to bring you an article about the team behind PPC Hero. It takes about 20 people each month to help run the blog, write research and news articles and keep up the “cheekiness” that is PPC Hero. ...
Today we would like to share an interview with Joseph Kerschbaum, Vice President of Clix Marketing. Joseph has been working in the SEM industry since 2006, and is one of the industry’s foremost PPC experts. Enjoy the video below and...
Scenario: You have a client who is a small-medium sized business who services a major metropolitan area. You’ve created multiple PPC accounts for the same type of service business in the past but in a less competitive market, and you’re...
Facebook is admirably clear on their advertising guidelines. Lots of (IMO) sane and common-sensical Dos and Don’ts aimed at protecting the user experience. They don’t want users creeped out by ad creative displaying uncanny access to user data They don’t...
Continue Reading When & How to Try to Push the Boundaries on “Non-Existent Functionality”
Until now, there was no roadmap to help individuals and SEM firms successfully inherit and optimize a pay-per-click (PPC) account. Numerous publications have surfaced about creating PPC accounts from scratch, but inheriting and enhancing a pre-existing account requires an entirely different...
If you’re relatively new to PPC advertising, Google’s image search ads may have flown under your radar. What are image search ads, you may be asking? Image search ads are ads that include both text and an inline image, appearing...
Developing a great account structure is the key to getting off on the right foot in the PPC game. The first layer of a PPC account is the campaign level. Google suggests mimicking the structure (or “sitemap”) of your site...
Continue Reading Elite SEM Extreme Segmentation through Proprietary Bid & Campaign Management Tool
We here at PPC Hero are all about stretching the reach of our industry, and with that in mind, this week’s news update is going to stretch the definition of the word “news.” This week it came to our attention...
If you’re working for a paid search agency or freelancing on your own schedule, approaching your clients for additional budget can be a daunting task. How much should I ask for? What will they get in return for their additional...
Continue Reading How to Leverage Lost Impression Share For More Budget
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