What’s the future of PPC advertising? Our staff of experts here at Hanapin Marketing got together to make a video blog about our predictions for the future of PPC in the next 5-10 years. From being able to buy what...
Continue Reading Hanapin Marketing’s Predictions for the Future of PPC
This is part 4 of our week-long series on starting an AdWords account from scratch. This post will help you activate your shiny new account and track your leads. You are almost to the Emerald City, Dorothy... don't stop now!
Continue Reading The End of The Yellow Brick Road – Getting Your AdWords Account Up & Running
Let me preface this post by stating clearly: this is not the best way to work all accounts. With that said, I can think of a few scenarios where it is worth a shot as there are many pros to...
Continue Reading How To Expand An Account From Exact Match to Broad Match
Last month we ran a series on alternative methods of PPC advertisement and ended the week with a survey asking for your feedback. Well the results are in! We've compiled all of your answers to see which alternative advertising networks...
Continue Reading Find Out Which Advertising Networks Our Readers Have Deemed Successful
Ad metrics got you down? CPL coming in way over goal for your ads, but not your keywords? Maybe you just aren't getting any clicks at all! Well, this week's Whaddya'know Wednesdays expert, Felicia, has 6 tips for you that...
Continue Reading Whaddya’know Wednesdays: 6 Tips for Successful Ad Writing
Welcome to part 3 of our series ‘Starting an AdWords Account From Scratch.’ In this article, we’ll be covering ad writing. Your ad groups won’t start triggering impressions until you have at least one active ad running. Read on for...
Last week’s Microsoft adCenter upgrade was the culminating move in a lengthy process they’ve been running through for the better part of a year. Microsoft stands by the fact that things their users write in the forums and help centers...
Continue Reading adCenter Budgeting Options: You Talked, They Listened!
This is the second part in PPC Hero’s week-long series on starting an AdWords account from scratch. This post focuses on creating your account structure and best practices. Give us 5 days and we’ll teach you how to start you...
Continue Reading PPC Campaign Structure Basics & Best Practices
In this third post in our weekly Ads in the Wild series, Jeff Sexton of BoostCTR looks at utilizing nostalgia to make searchers connect with your ads.
Continue Reading Ads in the Wild: Keeping it Social with Nostalgia
To all the gardeners out there, this is probably among your favorite holidays! Zucchini is one of Earth’s most prolific plants, so there is a good chance gardeners have some extra zucchini lying around. Today is the perfect day to...
Continue Reading Happy Sneak Some Zucchini on Your Neighbor’s Porch Day!
Part of the fun of PPC management is that it’s as much art as it is science. However, understanding the intricate relationships between various elements of your account requires both experience and a good bit of time for data analysis....
Continue Reading AdWords Performance Grader: A Nice New Tool From WordStream
This is the first part in PPC Hero's week-long series on starting an AdWords account from scratch. This first post focuses on creating your initial PPC keyword list and walks you through the steps using Hanapin Marketing as an example....
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