Microsoft adCenter’s Quality Score assigned as numerical score and a representation to your PPC keywords, helping you understand the strengths and weaknesses of your PPC account. In this episode of Ticker Tuesday, we discuss how adCenter’s Quality Score works, and...
Continue Reading Ticker Tuesday: Understanding adCenter’s Quality Score
Custom Alerts in AdWords are helpful. At the campaign or ad group level, you can create a custom alert. For instance, you can be notified when your average CPC for all or certain ad groups within a campaign shoots too...
Continue Reading Google Analytics Intelligence: An Invaluable Tool
Currently only in limited beta release, Google Analytics has added a new feature, Multi-Channel Funnels, to aid advertisers in their marketing efforts. As reported by Google, the main function of Multi-Channel Funnels is to be able to see all the...
Continue Reading News Update: Google Analytics Adds Multi-Channel Funnels
Let’s say you’ve just picked up a new PPC client. Let’s say they have an eCommerce site with dozens of targeted demographics. Now let’s add in their 600 products. And oh yeah, the thousands upon thousands of keywords already crowding...
As the founder of #ppcchat, PPC expert Matt Umbro (@Matt_Umbro) is already well-known on Twitter. That is one reason why we felt so lucky to have him as our guest for the second live #Heroview – real-time discussions with industry...
Continue Reading Heroview – Generating Leads with Matt Umbro
Welcome back to Ticker Tuesday’s two-part series on PPC bidding strategies. In Part 1, we discussed when to raise bids, and when to lower them. In this installment, we’ll be discussing the specific tools Google AdWords has to offer for...
Yesterday, Google announced their partnership with Digitas, in an effort to provide advanced mobile marketing usage research data to Google advertisers. This partnership will allow Google to combine their original marketing data with Digitas’ search and marketing research to better...
Continue Reading News Update: Google Partners with Digitas For Enhanced Mobile Marketing Insights
Last Tuesday, I spent a good chunk of my day adding in a new page across several landing page creatives for one of our clients. While it was a bit tedious, in general, I’m glad this change was necessary. Starting...
Continue Reading AdWords Privacy Policy Updates, Just in Time!
Earlier this week, Google announced the launch of a new resource library in their AdWords Certification Program portal. For those of you PPC Heroes out there interested in getting your Google AdWords Certification, this is wonderful news and will make...
Continue Reading News Update: New Resource Library for Google AdWords Certification Program
According to a study done by Brand Anywhere and Luth Research, 51% of consumers are more likely to purchase from retailers that have mobile-specific sites, yet, according to Google, 79% of large online advertisers don’t have a mobile optimized site....
The Google team just announced a change in the algorithm behind traffic estimates for your keywords. For PPC managers, this update to Adwords is on par with a granted wish from Jambi on Pee Wee’s Playhouse.
Continue Reading News Update: The Google Crystal Ball – Adwords Traffic Estimator
In an attempt to make the lives of marketing agency representatives just a little bit easier, Google launched Google for Agencies. This new site’s intentions are to “inspire creative ideas and provide access to the programs, tools and resources to...
Continue Reading News Update: Google for Agencies—Resources Streamlined!
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