Happy Friday readers! Take a moment to sit back and read up on the latest in the world of PPC. As per usual, there’s a lot going on, so read on! Some of you may have seen this in your...
New AdWords Interface In Beta: See What’s New, Different and Better – Part 1
A few months ago our Adwords reps told us about a new Adwords interface they’re testing out and wanted to know if we would like to be a part of the beta. Of course we said yes, and today I’ll...
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When Are Conversions Attributed to Your PPC Campaigns?
During our last blog series we discussed using the ad scheduling feature within Google AdWords to save time and money when managing a PPC campaign. That article sparked a few questions in regards to when a conversion is attributed within...
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Free Technology Webinars for Small Businesses and Non-Profits
On Wednesday, April 8 (tomorrow!), the president and CEO of Hanapin Marketing (the publisher of PPC Hero and SEO Boy) will present during the first of the Talking Tech series of webinars sponsored by FormSpring, an Indianapolis-based company that allows...
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Ad Text Testing – a PPC Manager’s Constant Friend and Companion
When everything else in the PPC world has gone away, ad text testing will still remain standing. OK, maybe that’s a bit grandiose. What I’m getting at is pay-per-click advertising is awash with bells and whistles, hoosits and whatsits (galore)...
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PPC News Roundup for April 3, 2009
I hope you all enjoyed or at least survived the tomfoolery that permeates the interwebs every April 1st. I found most of the jokes to be fairly weak, but I did enjoy reddits “redesign”, aka “reddigg”. There were some other...
Our Greatest Hits for March, 2009
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from March. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!...
Google Updates Search Query Report Functionality: Query Depth = All Queries
It’s weird how Google just slips things into the AdWords reporting interface. In the course of pulling some Search Query Reports today, the PPC Hero team discovered that Google now has added a new report setting: Query Depth And don’t...
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Enhance Your AdWords Content Network Performance By Trimming the Fat
Recently, I wrote an article on using the placement performance report within Google AdWords (and Amber recently wrote an article on trimming fat!). As a result of this article, there was a bit of discussion in regards to how granular...
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New Tool in AdWords That Tells You Which Keywords Are Inactive
I came across this new tool in my Google AdWords campaign last Friday. When you’re in an AdWords campaign, right next to your ‘opportunities for improvement’ link at the top of the page, there is a link to the right...
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PPC News Roundup for March 27, 2009
Back! Had a great trip in Denver and Boulder, quite the beautiful area. Although, I did miss a big storm, as that came this week. I had to walk around in sunny, 70 degree weather. Woe is me. Enjoy the...
5 Ways to “Cut the Fat” Out of your PPC account AND Your Body This Spring
I’ve decided to write a 2-in-1 post on cutting out the fat of your ppc account, and your body if you’re interested in losing weight to shape up this spring. (Disclaimer: in no way, are my tips on cutting the...
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