Andy Komack over at KoMarketing.com talks about Keyword Strategies for B2B PPC Campaigns. I’d like to append to his list 3 ad text strategies for B2B PPC campaigns. Andy focuses more on targeting qualified traffic and generating only good leads...
Continue Reading Generate More Qualified Leads Through Your Ad Text for B2B PPC Campaigns
One of the best features of pay-per-click advertising is the ability to test. There are numerous tools and options in AdWords, Yahoo! Search Marketing and adCenter that allow PPC advertisers to test nearly every piece of their account. But, admittedly,...
Continue Reading Learn the Basics of Testing Ad Copy: A PPC Primer
This week we’ve been walking many miles in our customer’s searching shoes. We have learned how to write ads that answer your customer’s questions; how to anticipate when your customers will be searching for your services; how to discover new...
Continue Reading How to Use Long Tail Keywords to Target Searchers When They’re Ready to Buy
As mile 4 in our ‘Walk a Mile in a Searchers Shoes’ series we’ll focus on how to fit general keywords into a profitable campaign. General keywords can at times get a bad rap in the PPC world. They don’t...
Continue Reading How to Fit General Keywords into a Profitable Campaign
Seeing higher minimum CPC’s lately? That might be because Google Adwords has re-evaluated their Quality Score on Keywords according to PPC Lab. Although it doesn’t explicitly say why, google frequently re-evaluates their keyword quality score algo and some underperforming keywords...
We’ve been walking in searchers’ shoes all week, and today is mile 3 of our journey to think and search like our customers! Search marketers have a wide array of tools at their disposal, many of which are powerful assets...
Continue Reading How to Use Analytics and Reports to Get to Know Your Customers Better
As part 2 of our ‘Walk a Mile in a Searcher’s Shoes’ Series, today is mile 2! Now that the major holidays are over, I look back at what I could have done differently to maximize traffic and revenue for...
Continue Reading How to Predict When Your Traffic Will Drop and Ways to Prevent It
Every day this week, PPC Hero is going to walk a mile in a searcher’s shoes. Today is mile number one! Managing an effective search engine marketing campaign, and more specifically a PPC campaign, requires that you be a jack-of-many-trades....
Continue Reading How to Write Ad Texts that Promise and Landing Pages that Deliver
Everyday millions of people are searching for answers. This is not in reference to some existential crisis that encompasses the search for the meaning of life. These millions of people are looking for a specific answer to a particular question...
Continue Reading Learn How to Think and Search Like Your Customers
The ability to bulk edit your pay-per-click accounts varies between search engines. As usual, Google has the best system. Their AdWords Editor is fast, efficient and easy-to-use. However, Yahoo and MSN AdCenter also have bulk editing options, but theirs aren’t...
Continue Reading 5 Tips That Will Make Bulk Uploading into MSN AdCenter Headache Free
“They’ve never really explained to me why this happens, it just does”, says my Yahoo! rep about my conversion tracking being automatically turned off because I didn’t generate any conversions within a 45 day time frame. This came up about...
Continue Reading Yahoo! Turns Conversion Tracking Off If No Conversions in a 45 Day Time Period
Over at optimizeandprophesize.com, Jonathon Mendez has a list of the top 10 multivariate & A/B testing results from 2007. Most of the A/B split testing goes into detail on landing pages and conversion data. Some tests include a single product...
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