Every online business that wants to generate leads, boost conversion, and increase sales must care about improving its click-through rates. Without knowing your click-through rates, it will be hard to measure the effectiveness of your business marketing campaigns. According to recent statistics, there are over five billion internet users around the world, the vast … [Read more...] about Increase Your Click-Through Rates, Steal Impressions from Competitors, and Boost Conversions
Search Results for: competitors
Target Competitors On Facebook Using Interest Based Audiences
Targeting competitors is a time-honored tradition in PPC marketing. Getting your ads in front of a competitors' audience can build awareness and generate sales. Google and Bing allow us to do this by running ads against a competitor’s brand and product-related keywords, but what about a social media site like Facebook? There are no keywords, so what do you target? The first … [Read more...] about Target Competitors On Facebook Using Interest Based Audiences
How To Find Your Competitors’ Bidding Schedule
Over the last few months, I've written articles on how to best visualize who your true top competitors are by finding rank above share to estimate who is showing above your ad or pushing you out of auctions. When digging into Auction Insights in the AdWords interface (Details > Auction Insights) you are able to utilize segments, with time and device as the options of … [Read more...] about How To Find Your Competitors’ Bidding Schedule
[New Whitepaper!] 9 Ways To Get An Edge On Your Competitors
Competition is a part of any business. If you want your business to continually succeed, it’s important to be aware of the competitive landscape, so that your product or service can stand out amongst the rest. A competitive analysis is a great way to analyze your competitor’s PPC ads. In the whitepaper, we’ll discuss what to look at, how to make comparisons, and what tools to … [Read more...] about [New Whitepaper!] 9 Ways To Get An Edge On Your Competitors
Using Auction Competitors To Tell a Business Story
Are we seeking out as much volume from paid search as we should be? Why is cost per click and cost per acquisition increasing? At what point are we just spending more money for the same number of sales? Everyone is telling me that competition has increased. Where’s the proof? How do I know you don’t just have a bad bidding strategy? These are common questions that I … [Read more...] about Using Auction Competitors To Tell a Business Story
On Demand Webinar – 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
On Demand Webinar 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
[New Webinar with iSpionage!] 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
In highly competitive and seasonally-active markets, it is important to know what your competitors are doing (and when they do it!). Simply, you need to stay on top of your game at all times. Do you know what your competitors are doing? Do you know what’s working for them and what’s failing? Do you know what they’re doing and when they’re doing it? And the big question…if you … [Read more...] about [New Webinar with iSpionage!] 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
Webinar Confirmation: 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
You're All Set! You're now registered for Hanapin Marketing and iSpionage's webinar, 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 5 Competitor Strategies For Small PPC Budgets Cut … [Read more...] about Webinar Confirmation: 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
Webinar: 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
More about this Webinar In highly competitive and seasonally-active markets, it is important to know what your competitors are doing (and when they do it!). Simply, you need to stay on top of your game at all times. Do you know what your competitors are doing? Do you know what's working for them and what's failing? Do you know what they're doing and when they're doing it? And … [Read more...] about Webinar: 8 Sure-Fire Ways To Beat Out Your Top PPC Competitors
[New Webinar!] Seven Secrets To Beating Competitors on Google and Bing
New webinar with: Let's face it, paid search is a war. The competition on Google and Bing is fierce, and search marketers are looking for any advantage to drive more quality conversions for less. But while everyone tracks clicks and online conversions to optimize campaigns and bidding, many ignore the single best way to beat competitors: tracking phone calls. When you don't … [Read more...] about [New Webinar!] Seven Secrets To Beating Competitors on Google and Bing
Get an Edge on Competitors With Review Extensions
In an online marketing world where advertisers are constantly competing for impression share, visibility and conversions, how do you get your ad to stand out? For a typical search campaign advertisers have 130 characters to work with to make their ads stand out from competitors – that’s pretty tough when you all sell the same product. Ad extensions are one of my favorite … [Read more...] about Get an Edge on Competitors With Review Extensions
Use Google’s Auction Insights to Find Your Competitors’ Mistakes
Auction insights is a feature that Google launched in May of 2012 and it is incredible. It lets you see who is participating in the same auctions as you along with their impression share and some other fun metrics. I was so awe-struck by the all-encompassing awesomeness of the feature that it took me until recently how to figure out a way to use it in new and exciting ways. … [Read more...] about Use Google’s Auction Insights to Find Your Competitors’ Mistakes
