Competition is a part of any business. If you want your business to continually succeed, it’s important to be aware of the competitive landscape, so that your product or service can stand out amongst the rest. A competitive analysis is a great way to analyze your competitor’s PPC ads.

In the whitepaper, we’ll discuss what to look at, how to make comparisons, and what tools to use in your analysis. We’ll also discuss what you can do in your own PPC campaigns to stay competitive, particularly when changing product offerings, pricing, and services is not an option. You will be able to use your strengths and your weaknesses to come up with strategies to position yourself above the competition.

In this Whitepaper we’ll discuss:

  • Using the Auction Insights report to find new competitors
  • Analyzing your competitors’ ad copy
  • Checklist on things to look for on competitor sites
  • Optimizations you can do in your PPC campaigns stay competitive

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