Hayley Cummings

Associate Director of Paid Search at Hanapin Marketing

Hayley Cummings is the Associate Director of Paid Search at Hanapin Marketing, the agency behind PPC Hero. Hayley brings years of experience in the digital advertising field to Hanapin, where she focuses on account strategy, new client reviews and personnel management.

Better Prepare For PPC Account Transitions

Learn how you can be prepared, what steps you can take for a smoother transition, and how to keep all parties on the same page during a PPC transition.

How To Transition Between PPC Managers

While transitioning between account managers can be stressful and sometimes unplanned, it can also be an opportunity to reinforce your relationship with the client and breathe new life into an account.

An Introduction To Yahoo Gemini

Beyond Google is another display tactic worth testing - Yahoo Gemini.

Setting Up Your Search Engine Marketing (SEM) Strategy

We are going to answer the question, ‘What is SEM?’ and discuss how paid search fits within your digital strategy.

Utilize And Test Holiday Ad Copy

Since users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them.

Agency Tips: 7 Steps for Communicating Bad News

View 7 steps for better communicating bad news and possible solutions to clients.

Rev Up Your PPC Strategy!

A good PPC strategy is one that is working toward the right goal, with the right strategies in place and the ability to activate them.