One Sr. Paid Social Strategist outlines his favorite new LinkedIn Ads features, from reporting features to a new ad type, and explores use cases for each.
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Early LinkedIn Conversation Ads Results
This post discusses the new ad type for LinkedIn, Conversation Ads! It also includes a brief update on early test results from testing this new ad type.
July Updates to Paid Advertising Platforms
July has been an exciting month for new updates to paid advertising platforms. Google Ads rolled out 7 new updates alone. In this monthly blog post, we bring you the latest from all of the major platforms. Google Ads What:...
New Research! The State of Paid Social
The 2019 State of Paid Social is a comprehensive breakdown of what's happening in social advertising. You'll find trends and benchmarks on social budgets, platforms, ad formats, and challenges other marketers are facing.
New from LinkedIn: 2018 Year In Review
A list of the notable changes to LinkedIn Ads in 2018: new features, new creative types, and a new Campaign Manager experience.
Best Practices for LinkedIn Sponsored InMail Campaigns
To reach an engaged audience in a professional setting, LinkedIn uses the format of a custom, personalized message directly in the user's inbox with Sponsored InMail.
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How to Lower Your Cost Per View for LinkedIn Video Ads
We've identified some valuable audience targeting findings that might help you cut your eCPV for video campaigns in half!
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Linking Up With LinkedIn: A Beginner’s Guide
With 106 million monthly active users and just shy of 10% of Americans active during work hours, LinkedIn provides significant value for B2B marketing.
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Using LinkedIn To Expand Your Network of Opportunities
For someone working to create strong partnerships for your company, it’s crucial to do anything and everything to make connections and expand your network.
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[Toolkit] 16 Awesome Social Resources You Don’t Want To Turn Your Back On!
This toolkit includes over 16 whitepapers, webinar recordings, guides, checklists, and blog posts, right at your fingertips.
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Why LinkedIn Deserves A Spot At The Paid Search Table
The professional mindset is what can make LinkedIn unique among other social paid networks. Learn why!
Continue Reading Why LinkedIn Deserves A Spot At The Paid Search Table
Six Things You Didn’t Know You Could Do With Social Advertising [New Webinar!]
With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and...
Continue Reading Six Things You Didn’t Know You Could Do With Social Advertising [New Webinar!]
