Ad Copy Testing, Search
Expanded Text Ads: 7 Million Clicks Say They’re Underperforming
Over the past 6 weeks, we have been lucky enough to experiment with expanded text ads, and frankly, I’m not impressed with their performance. Read More »
Ad Copy Testing, Search
Over the past 6 weeks, we have been lucky enough to experiment with expanded text ads, and frankly, I’m not impressed with their performance. Read More »
Ad Copy Testing, PPC Strategy
Learn to understand that ads do not live in the vacuum of an excel sheet and common practices should be tested. Read More »
Ad Copy Testing, How To
We'll be talking about tips for setting up your expanded text ads for success and how to measure performance. Let’s all get woke. Read More »
Ad Copy Testing, Ad Customizers
Although promotions don’t guarantee greater revenue to advertisers, they serve to engage target audiences and reduce barriers to conversion. Read More »
Ad Copy Testing, Ad Customizers
Learn how DKI Ads helped to not only improve CTR but also improved key metrics such as impression share, impressions until conversions and lowered CPCs. Read More »
Ad Copy Testing, Ad Texts
Good ads are like a good handshake welcoming someone into your brand. Without the right combination of words, extensions, and customizers, your ad becomes a passing wave as your potential customer scrolls past. Read More »
Ad Copy Testing, Uncategorized
The Creative Testing Cycle is a unique, formalized ad testing process that Hanapin Marketing has developed and instituted for our clients. Read More »
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