Although promotions don’t guarantee greater revenue to advertisers, they serve to engage target audiences and reduce barriers to conversion.

Learn how DKI Ads helped to not only improve CTR but also improved key metrics such as impression share, impressions until conversions and lowered CPCs.

Good ads are like a good handshake welcoming someone into your brand. Without the right combination of words, extensions, and customizers, your ad becomes a passing wave as your potential customer scrolls past.

The Creative Testing Cycle is a unique, formalized ad testing process that Hanapin Marketing has developed and instituted for our clients.

In this new 20 minute webinar, Brad Geddes, discusses better ways to set up your ad tests.

Ever since AdWords gave us ad customizers we have been able to write text ads with dynamic elements without using scripts. Check out my case study.

Learn five tips for better Facebook audience targeting in order to improve ROI.