With the new rotation settings rolling out on the ad group level, it will be far easier to give it a test!
Continue Reading The End of 2 Ads per Ad Group: Optimized Rotation Means More Ad Variety & Volume
Why IF Function Ads Need To Be In Your Testing Rotation
IF function ads allow you to set specific guidelines based on audience or device data. View the performance we saw in one account.
Continue Reading Why IF Function Ads Need To Be In Your Testing Rotation
Goodbye For Good Standard Text Ads
Last week, Bing Ads officially announced that on July 31st, 2017, it will end support for creating new and editing existing standard text ads.
How To Evaluate Your PPC Ad Rotation Settings
Learn what options you have for PPC ad rotation and how to quickly identify opportunities.
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Expanded Text Ads: 7 Million Clicks Say They’re Underperforming
Over the past 6 weeks, we have been lucky enough to experiment with expanded text ads, and frankly, I’m not impressed with their performance.
Continue Reading Expanded Text Ads: 7 Million Clicks Say They’re Underperforming
View Ad Creative Through The Eyes Of Your Searchers
Learn to understand that ads do not live in the vacuum of an excel sheet and common practices should be tested.
Continue Reading View Ad Creative Through The Eyes Of Your Searchers
Are Your Expanded Text Ads Lit?
We'll be talking about tips for setting up your expanded text ads for success and how to measure performance. Let’s all get woke.
The Art Of Paid Search Promotional Copy
Although promotions don’t guarantee greater revenue to advertisers, they serve to engage target audiences and reduce barriers to conversion.
How Dynamic Keyword Insertion Helped Increase Impression Share By 36%
Learn how DKI Ads helped to not only improve CTR but also improved key metrics such as impression share, impressions until conversions and lowered CPCs.
Continue Reading How Dynamic Keyword Insertion Helped Increase Impression Share By 36%
Nice To Meet You: Making Good First Impressions With Ads
Good ads are like a good handshake welcoming someone into your brand. Without the right combination of words, extensions, and customizers, your ad becomes a passing wave as your potential customer scrolls past.
Continue Reading Nice To Meet You: Making Good First Impressions With Ads
[New Guide!] The Complete Guide to PPC Hero’s Creative Ad Testing Cycle
The Creative Testing Cycle is a unique, formalized ad testing process that Hanapin Marketing has developed and instituted for our clients.
Continue Reading [New Guide!] The Complete Guide to PPC Hero’s Creative Ad Testing Cycle
[New Flash Webinar with Brad Geddes!] Using Ad Testing Data To Set Up Foolproof Tests
In this new 20 minute webinar, Brad Geddes, discusses better ways to set up your ad tests.
