Conventional Ad Testing Is Dead, Long-Live AI Testing
The realization that straight A/B ad testing is dying, is true, but we can easily find a new solution using the AI insights to...
The realization that straight A/B ad testing is dying, is true, but we can easily find a new solution using the AI insights to...
Explore an overview of Facebook's Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results.
What have you been doing in the post-A/B testing world? In this post, I'll talk through how I have been managing and give a few tips on how to reduce the mental stress of writing new copy.
In this webinar, AdFury’s Christopher Hoover and Hanapin’s Lauren Rosner will discuss the hot topic of AI and what the future could look like when automation becomes more and more popular in our industry – the good, the bad, and the challenging.
Ever wondered how to get your ads to change based on location? Here is a simple walkthrough on building the ad customizer feed and writing the ads.
For best results, international PPC efforts should include campaigns in both English and the local language.
Explore creative ad ideas to help bring your Ad Groups up to Google’s best practices of 5 ads per ad group.
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