Category: Ad Texts

Branding Ads for Facebook

The web’s been buzzing lately about the power of online display advertising to drive branding. Whether brand building is an acceptable substitute for direct response metrics is highly debatable, but if...

Breaking! More Click Count PPC Ad Tests In The Wild

Today we have a post from one of our PPC Hero allies! James Zolman (@jameszol) is a guest author at PPCHero.com. He is the founder and CEO of QualityScores.com, a quality score analysis, optimization and consulting company. In this post he looks at Google's use...

Ads in the Wild: How ‘Bout a Touch of Branding to Go with that Click?

With a few savvy exceptions, most Facebook advertising clients run ads with a strictly direct response mindset. But while expecting measurable response from your Facebook ads is smart, it helps to keep in mind that ads aimed, written, and designed specifically for a target audience consistently...

Ads in the Wild: When Shorter Really IS Better

It’s Tuesday, and that means time for another installment of our “Ads in the Wild Series” from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he dissects and analyzes ads he sees various places online. This series gives an in-depth look...

Ads in the Wild: Words as Pictures

In this week's addition of Ads in the Wild, Jeff Sexton shows you how to grab the attention of Facebook users through image ads. Learn how to create image ads with strong headlines and bold colors to draw people to your site.

Visual Striking Photos: Beyond Head Shots of Pretty Women

Before an ad can do anything, it has to be consciously looked at. And that means the photo had better be eye-grabbing, or at least interesting. And while it’s fairly easy to pick out subject matter that we’re hardwired to pay attention to --...

x

Enter your email address below.