Innovell has recently released Marketing On Amazon, a 67-page report based on months of interviews and in-depth surveys. I've read the entire report and... Read More »

Marketing on Amazon resembles a game of poker in 2020. You can win or generate losses. It all depends on your agility and who else is playing at your table. Read More »

Amazon is making changes across the entire platform. Here’s a round-up for what to be aware of and how these changes will affect your account. Read More »

Amazon is a giant in the world of ecommerce marketing, but that doesn't mean advertising on it is the best thing for your brand. Read on to see the reasons why some marketers are keeping their dollars off the platform. Read More »

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There are a lot of good reasons eComm businesses should be running Amazon ads, but here are our top 4! Read More »

Combine the strengths of Amazon and Facebook by creating Facebook ads that lead directly to your product pages on Amazon. See why they can be a great idea. Read More »