Align your marketing settings to report on true conversion sources through the use of conversion windows, platform attribution & the customer journey.

Tracking in-store visits as a conversion isn’t common among advertisers, but it’s growing. Many businesses are realizing how digital impacts users behavior.

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

Peter wants to reframe the discussion so it is not about attribution models but about techniques for optimising your marketing spend. He will talk about why the technique of attribution is wrong and where to invest your time/resources instead.

Join C3 Metrics’ Aaron Fletcher and Hanapin’s Jacob Brown as they dive into the hardest parts of attribution and provide you with solutions to make your life easier. If you’re having any issues with attribution at all, this will be a killer webinar for you.

AdWords has recently added a Days To Conversion reporting segment to their interface to allow for clearer visibility and better remarketing planning.

Explore why you should consider using data-driven attribution in Google AdWords and start using attribution models to your advantage.