Category: Attribution Modeling

Stranger Things for Digital Marketing

Tracking in-store visits as a conversion isn’t common among advertisers, but it’s growing. Many businesses are realizing how digital impacts users behavior.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

Let's Talk Attribution

Peter wants to reframe the discussion so it is not about attribution models but about techniques for optimising your marketing spend. He will talk about why the technique of attribution is wrong and where to invest your time/resources instead.

Navigating the Complexities of Attribution

Join C3 Metrics’ Aaron Fletcher and Hanapin’s Jacob Brown as they dive into the hardest parts of attribution and provide you with solutions to make your life easier. If you’re having any issues with attribution at all, this will be a killer webinar for you.

Master List of the Best Ad Tech Platforms for PPC

The ambiguity of knowing what PPC platforms are available for your marketing can be overwhelming. We want to be a valuable resource to you in every step of your PPC marketing process, so we've put together a master list featuring the best of the best...

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