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Attribution Modeling
Attribution modeling helps you analyze which touchpoints result in a conversion. Read this article to find out which channel matters most to your business. Read More »
Analytics, Attribution Modeling
“Where should we attribute revenue?” We found that referral and affiliate websites were receiving revenue credit for paid-initiated traffic. Read More »
Analytics, Attribution Modeling
In this blog, one PPC expert walks through Google Ads and Analytics conv. discrepancy scenarios and how the Google Attribution beta (within GA) can help. Read More »
Analytics, Attribution Modeling
Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking. Read More »
Attribution Modeling, Audience Targeting
Key takeaways from Milka Kramer's captivating presentation, The Data-Driven Marketer’s Blueprint for Success. Read More »
Account Settings, Attribution Modeling
Align your marketing settings to report on true conversion sources through the use of conversion windows, platform attribution & the customer journey. Read More »
Attribution Modeling
Tracking in-store visits as a conversion isn’t common among advertisers, but it’s growing. Many businesses are realizing how digital impacts users behavior. Read More »
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