“Where should we attribute revenue?” We found that referral and affiliate websites were receiving revenue credit for paid-initiated traffic.

In this blog, one PPC expert walks through Google Ads and Analytics conv. discrepancy scenarios and how the Google Attribution beta (within GA) can help.

Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking.

Key takeaways from Milka Kramer's captivating presentation, The Data-Driven Marketer’s Blueprint for Success.

Align your marketing settings to report on true conversion sources through the use of conversion windows, platform attribution & the customer journey.

Tracking in-store visits as a conversion isn’t common among advertisers, but it’s growing. Many businesses are realizing how digital impacts users behavior.

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.