Attribution Modeling, Automation
Using Supermetrics To Report PPC Projected Lag Revenue
Need to figure out the most efficient way to project lag revenue to help compare your current month's data to past months' data? Use... Read More »
Attribution Modeling, Automation
Need to figure out the most efficient way to project lag revenue to help compare your current month's data to past months' data? Use... Read More »
Attribution Modeling, PPC Strategy
Don't think: "what would be the easiest way to look at our data", think: "what makes the most sense per each type of advertising" when deciding on goals for different areas of your account. Learn more on how to think through goals! Read More »
Attribution Modeling, Shopping/eCommerce
To me, the best tool we have available in AdWords to view buying cycles is the Top Paths report. With a little organization, it can become one of your top resources you use to review performance. Read More »
Advanced PPC Strategies, Attribution Modeling
The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey. Read More »
Attribution Modeling, Basic PPC Strategies
We’ll discuss the recently introduced AdWords attribution models and how you can give the right amount of credit to each ad, click or keyword that led to a conversion. Read More »
Attribution Modeling, Bid/Budget Management
There are custom metrics that don't necessarily exist within AdWords but can be created by the information given to you. Read on to learn more! Read More »
Attribution Modeling, On Demand Webinars
n this new webinar, Hanapin’s Associate Director of Services, Cassie Oumedian, and AdStage’s Director of Marketing, join forces to discuss the secrets of setting up a successful attribution for your social channels. Read More »
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